Email Marketing Nurture Specialist

Summary

Join Jamf as an Email Marketing Nurture Specialist and be responsible for creating, managing, and executing global email marketing campaigns, nurture programs, and webinar initiatives. You will focus on setting up and maintaining segmented email programs across multiple lines of business to increase engagement and conversion rates. The ideal candidate possesses a strong understanding of email marketing best practices and a data-driven mindset. This role involves collaborating with various teams, optimizing campaigns through A/B testing, and providing training on email marketing best practices. Jamf offers a remote, in-office, and hybrid work options, prioritizing work-life balance while maintaining a strong company culture. The company has received numerous awards recognizing its positive work environment.

Requirements

• HS Diploma / GED Degree
• Minimum of 2 years of hands-on experience in email campaign creation and execution, including building and managing email nurture programs
• Hands-on experience with a marketing automation platform (Marketo preferred; Eloqua, Pardot, Hubspot, Exact Target accepted)
• Experience with a CRM platform (Salesforce preferred)
• Proficiency in HTML and/or CSS for email design and troubleshooting
• Strong project management, creative problem-solving, and organizational skills with exceptional attention to detail
• Proven analytical skills with a data-driven approach to optimizing campaigns
• Excellent verbal and written communication skills
• Ability to work independently, take initiative, and deliver results in a dynamic environment
• Strong understanding of database concepts, segmentation strategies, and email marketing KPIs

Responsibilities

• Manage and execute email campaigns, nurture and webinar programs, including single, recurring, triggered, and dynamic content-driven campaigns, to engage prospects and grow customer bases globally
• Collaborate with Product Marketing, International Field Marketing, Campaigns, Content Strategists, and other stakeholders to build and refine email nurture program strategies
• Partner with international teams to create and update localized nurture streams across multiple languages
• Develop and implement A/B testing methodologies within all elements of email marketing to optimize engagement and conversion
• Create and execute lead nurture framework updates to deliver relevant, multi-segment emails for educating and expediting leads through the buying process globally
• Troubleshoot technical issues related to CSS/HTML templates, list segmentation, and email execution, ensuring seamless campaign delivery
• Build and maintain custom email templates, ensuring compliance with branding and technical requirements
• Collaborate with Marketing Automation and Email Teams for advanced campaign setup, list segmentation, and workflow automation
• Work with Marketing Operations to create UTM tracking links for campaign attribution in analytics tools like Google Analytics
• Gather, analyze, and present email performance metrics on a weekly and monthly basis, identifying optimization opportunities
• Prepare and deliver data findings, conclusions, and actionable recommendations to Marketing and Sales leadership
• Provide training and ongoing education to Marketing teams on email marketing best practices
• Uphold the highest ethical standards, fostering a workplace environment of respect, innovation, and inclusivity

Preferred Qualifications

• 4 Year / Bachelor’s degree in Marketing, Business, Communications, English, Journalism, or a related field
• Adobe Marketo Engage Professional or Business Practitioner Expert (Marketo Certified Associate or Expert) or equivalent certifications
• Experience in a high-tech, fast-paced B2B environment
• Familiarity with photo editing software (Photoshop preferred)
• Working knowledge of Apple platform

Benefits

• Remote, in-office, and hybrid roles
• Volunteer time off