Integrated Campaign Marketing Specialist

Summary

Join Fleetio's high-performing marketing team as an Integrated Campaign Marketing Specialist. Partner with internal teams to develop and execute marketing campaigns across various channels, including email, social media, and programmatic advertising. You will create and analyze campaign reports, collaborate with channel managers, and ensure campaigns align with organizational guidelines. This role requires a bachelor's degree, 1-3 years of experience, strong analytical and communication skills, and hands-on experience with various ad platforms. Fleetio offers a competitive benefits package, including health insurance, paid time off, parental leave, and professional development opportunities. This is a remote-friendly position within a fast-growing company.

Requirements

• Bachelor’s degree in communication, digital marketing or related fields
• 1 - 3 years of related job experience
• Strong problem-solving skills
• Strong project management skills
• Hands-on experience trafficking and managing campaigns through one or more ad platforms, background in Google Ad Manager (GAM), LinkedIn Ads, Programmatic, Google Analytics, Marketo and Salesforce
• Exceptional communication and project management skills
• Basic knowledge of running B2B campaigns
• Ability to manage several marketing campaigns simultaneously
• A good understanding of current marketing trends
• Big picture thinker with the marketing savvy to proof the final product for excellence before we deploy
• Excellent analytical skills
• Good communication and interpersonal skills
• Attention to detail for precise analysis of data
• Critical thinking and problem-solving skills
• Ability to work under pressure and motivation to succeed in a competitive environment
• Ability to work with teams and collaborate
• Time management and multitasking skills with the ability to prioritize tasks

Responsibilities

• Partner with internal stakeholders to execute marketing strategies across multiple channels
• Assisting in the execution of marketing campaigns across channels such as Email, SEM, Paid Social, and Programmatic
• Creating nurture and single emails as part of integrated marketing campaigns
• Create and analyze campaign and channel-level reporting
• Partner with channel managers on the execution of assigned tasks and campaign activities
• Participating in team and department-level meetings
• Ensure campaign implementation follows organizational guidelines
• Own pacing & delivery of campaigns (direct and programmatic) as assigned by the Director
• Organize the efforts and schedules of production resources to work within SLAs, and prioritize projects based on campaign needs
• Help to provide quality assurance on marketing campaign assets (emails, landing pages, and components such as forms) per documented requirements and standards, and review/edit content as needed
• Compile regular reports of campaign performance and results

Benefits

• Multiple health/dental coverage options
• Vision insurance
• Incentive stock options
• 401(k) match of 4%
• PTO - 4 weeks
• 12 company holidays + 2 floating holidays
• Parental leave- birthing parent (16 weeks paid) non-birthing (4 weeks)
• FSA & HSA options
• Short and long term disability (short term 100% paid)
• Community service funds
• Professional development funds
• Wellbeing fund - $150 quarterly
• Business expense stipend- $125 quarterly
• Mac laptop + new hire equipment stipend
• Remote working friendly since 2012 #LI-REMOTE