Marketing Specialist

Summary

Join HumanSignal, a fast-growing AI startup, and become a key player in operationalizing our marketing efforts. You will contribute to a wide array of marketing activities, including content creation, social media management, SEO, and web strategy. This role offers the opportunity to work with a veteran marketing team and contribute to a strong product-led growth motion within a vibrant open-source community. You will manage content and campaign calendars, track results, build marketing campaigns, and report on performance. The ideal candidate possesses 3+ years of marketing experience, strong writing skills, data-driven decision-making abilities, and excellent communication skills. This position is open to candidates across North and South America and Europe.

Requirements

• 3+ years experience working on a marketing team, ideally in the B2B technology space
• Strong writing skills to help execute on content strategy and promotion, ranging from customer case studies, to partnering with subject matter experts on blog posts, to drafting drip email campaigns and LinkedIn posts to promote our content and product launches
• A bias for making data-driven decisions and a growth mindset to contribute to our team’s learnings and evolution
• Ability to execute efficiently against our marketing roadmap and content calendar, including the ability to prioritize and manage multiple projects at once
• Strong communication skills to coordinate internal and external teams across projects
• Passion for, or at least strong curiosity to learn about, AI and to deeply understand HumanSignal’s mission, products, and ecosystem
• Some technical experience with Hubspot

Responsibilities

• Manage the content calendar and own the publishing and distribution of content across a variety of channels including our blog, LinkedIn, Reddit, YouTube, etc., leaning on internal subject matter experts and external resources
• Manage the campaign calendar and track results against our targets, including execution of email and social posts; building and sending email and drip marketing campaigns via HubSpot
• Build and execute on top of funnel campaigns, as well as targeted nurture campaigns via CommonRoom
• Report on web metrics and campaign performance to help drive and influence strategy, and optimize website content for search engines (SEO)
• Assist the other members of the Marketing team in executing on strategic campaigns and initiatives to drive awareness and conversion

Preferred Qualifications

• Some experience with SEO, paid digital advertising, and/or review sites like G2 or Capterra
• A working understanding of product-led growth frameworks and SaaS sales pipelines, as well as experience using AI tools and workflows to support marketing initiatives

Benefits

For US based candidates our base cash compensation for this role is targeted at $70,000 to $95,000 USD