Remote SMS & Email Marketing Specialist

Summary

Join Emotive as an SMS & Email Marketing Specialist to optimize clients' experience in partnership with Customer Success Managers, focusing on copy testing, flow & broadcast optimization, and deploying list growth strategies.

Requirements

• Bachelor’s Degree in marketing or other relevant field
• 3+ years of experience building and executing Email & SMS Marketing campaigns
• Experience with web-based marketing applications such as Klaviyo, Attentive, NetSuite, Salesforce etc
• Exceptional attention to detail and organizational skills
• Professional verbal and written communication skills
• Ability to multi-task and complete tasks thoroughly and accurately in a fast-paced environment
• Strong critical thinking and problem-solving skills
• Strong communicator of cross team project management initiatives
• History of understanding email analytics and transforming data into actionable knowledge
• Experience creating responsive email design and using Photoshop
• Able to learn quickly and adapt to changes as needed

Responsibilities

• Helping with copy testing
• Flow & broadcast optimization
• Deploying list growth strategies to increase SMS and Email signups
• Email & SMS Marketing strategy & execution
• Growing our data base of Email & SMS subscribers, increasing engagement, conversion rate optimization, and project management for promotions and product launches
• Setting up differentiated tactics for Consumers and Professionals
• Building strong marketing funnel from lead gen to conversion, and passionately monitor the email industry to adopt best practices and products