Remotivate is hiring a
Email Marketing Specialist, Remote - United States

Summary

The job description is for a Full-time Remote Email Specialist at Tadpull, a company that helps mid-sized businesses compete in ecommerce by providing data and AI tools. The role involves managing email campaigns and automation for multiple clients, collaborating with clients and teammates, analyzing large datasets, and effectively communicating insights to achieve client goals.

Requirements

• 5+ years experience executing Email Marketing Specialist tasks or similar in direct-to-consumer ecommerce
• 1+ years of experience managing international teams to orchestrate project deliverables
• Excellent eye for design & copywriting and content creation skills for engaging emails
• Execute effective email campaigns, utilizing segmentation and A/B testing
• Agency experience in managing email marketing campaigns for diverse clients, and strong Project Management Skills
• Previous experience in e-commerce, B2C, or digital marketing
• Deep understanding of customer lifetime value and how to deploy insights within the email/sms channel
• Experience with Klaviyo, Mailchimp, and HubSpot (or similar platforms) with a strong understanding of email deliverability and metrics
• Demonstrates clear adoption and innovation utilizing A.I
• Familiarity with GDPR and CAN-SPAM regulations for compliance
• Comfortability of manually extracting insights from data
• Knowledge of lifecycle marketing and customer journey mapping
• Familiarity with SMS marketing strategies

Responsibilities

• Providing timely responses via Slack and email during expected working hours
• Proactively sending deliverables to the team or manager, allowing ample time for feedback before presenting them to clients
• Recognizing when issues are blocking teammates or clients and prioritizing accordingly
• Ensuring that weekly priorities do not require significant edits from the manager
• Actively participating and adding value in internal meetings
• Taking notes on ClickUp tasks after meetings, including next steps or insights for tracking
• Being fully attentive and engaged in client meetings regardless of whether 'having the floor
• Directly overseeing strategy and execution for 7+ clients, prioritized by support level
• Creating meeting agendas and running email-related meetings in coordination with the Client Success Managers, while also pulling performance reports for clients
• Proficiency in orchestrating contractor execution resources
• Providing ongoing optimizations and recommendations for automations, including building a comprehensive annual automation strategy plan for each client in line with C-suite goals
• Demonstrating proficiency in planning, executing, and measuring experiments and A/B tests
• Keeping up with industry knowledge and best practices, with a deliverable of quarterly innovation experiments to be replicated across client accounts
• Proactively strategizing campaigns and analyzing email data to maximize future campaign performance, requiring minimal edits from the manager
• Overseeing and managing email automation across all client accounts, including setting up automations based on the customer journey and monitoring their performance
• Understanding tracking events, product feeds, profile fields, and integration setup within Klaviyo and its use in automations and segmentation
• Delivering 2-3 recommendations to CSMs per client for Quarterly Business Reviews, reviewed by the Email Manager
• Sharing updates on ongoing work and future plans with clients using performance data, empathetically coaching clients and persuading them effectively to adopt suggested actions
• Communicating the impact of other ecommerce channels on clients' email/sms campaign performance to clients
• Successfully onboarding clients to new ESPs and supporting the integration process
• Capably answering client questions independently about email strategy and performance
• Contributing to internal documentation and processes, iterating current SOPs

Benefits

• Flex-time and location
• Health, vision, dental, disability, and life Insurance
• $30/month stipend for a gym membership
• $40/month stipend for cell phone service
• Paid two weeks PTO accrued plus company-wide holidays per year
• Equipment and tech provision