Enablement Program Manager

Summary

Join BlueCat, a leader in Intelligent Network Operations, as a dynamic Enablement Program Manager. Lead enablement efforts for portfolio offerings, sales strategies, and technical sales readiness. Partner with Sales Leadership, Product Marketing, and Product Management to equip Account Executives and Solution Architects. Develop and deliver training programs, sales tools, and resources to drive sales conversion and cross-selling. Track program effectiveness using key performance indicators. Maintain a repository of technical resources and leverage sales enablement platforms. BlueCat offers a fantastic work environment and comprehensive benefits.

Requirements

• 5+ years of experience in Sales Enablement
• Deep understanding of B2B sales processes, especially complex/solution selling
• Experience enabling technical and non-technical sales roles
• Strong facilitation, instructional design skills and Force Management certified
• Familiarity with CRM (Salesforce), sales enablement tools, and performance analytics
• Excellent communication, storytelling, and project management skills
• Strategic thinker with a bias for action and results

Responsibilities

• Collaborate with Product and Marketing teams to understand solution offerings and develop go-to-market readiness plans
• Design and deliver enablement programs that train AEs and SAs on value propositions, competitive positioning, buyer personas, and use cases
• Create sales playbooks, cheat sheets, and battle cards tailored to new offerings
• Equip the sales team with tools, messaging frameworks, and talk tracks to convert prospects and expand within existing accounts
• Develop enablement focused on moving customers from perpetual to subscription based sales
• Track program adoption and effectiveness through KPIs such as sales cycle time, win rate, and conversion rate
• Build targeted enablement plans to promote cross-portfolio awareness and integrated solution selling
• Analyze pipeline and account data to identify cross-sell opportunities and tailor training initiatives
• Partner with field sales leaders to drive alignment on account planning and customer engagement strategies
• Work with Product Management and Engineering to translate technical capabilities into customer value for AEs and SAs
• Deliver technical training programs that cover architecture discussions, integrations, and technical differentiators
• Maintain an up-to-date repository of technical FAQs, customer success stories, and demo guides
• Leverage sales enablement platforms (e.g., Highspot, Gong) and LMS tools to distribute and track training content
• Measure impact of enablement programs using qualitative feedback and performance metrics including sales performance and pipeline
• Act as a liaison between field teams and corporate functions to ensure feedback loops and continuous improvement

Preferred Qualifications

• Experience supporting Account Executives and/or Solution Architects directly
• Background in product marketing, technical sales, or pre-sales engineering
• Certifications in sales methodologies in MEDDIC

Benefits

• A Professional Development Budget
• Dedicated Wellness Days and Wellness Week
• A Lifestyle Spending Account
• An Employee Recognition Program