Engagement Marketing Manager

Summary

Join Carrum Health as an Engagement Marketing Manager and play a critical role in expanding our member marketing campaigns and supporting client marketing efforts. You will develop and lead engagement marketing programs, build relationships with client HR and benefits leaders, and help employers understand the value of Carrum Health. This role requires a strong background in marketing strategy and execution, with experience in B2B2C or B2C environments. You will leverage data-driven insights to create innovative campaigns and collaborate with cross-functional teams. Carrum Health offers a competitive salary, comprehensive benefits, and a collaborative work environment.

Requirements

• 3+ years in marketing, with experience driving marketing communications strategy in a B2B2C or B2C capacity
• Ability to think outside the box to develop new, innovative campaign ideas and content that excite clients, leave a lasting impression, and deliver memorable results
• Uncanny passion for pitching marketing plans to big-name clients and persuading risk-averse audiences to implement your recommendations
• Interest in and competency for keeping up with industry trends and cultural dynamics that could unveil new, differentiated engagement approaches
• Data-driven and analytical skills — you’re able to effectively analyze and communicate data to drive high-value, actionable insights for large clients
• Internal collaboration skills that show you know how to communicate your strategy and consider cross-functional stakeholders
• An entrepreneurial spirit, creative problem solving, and innovative thinking
• Experience handling deadlines, keeping many balls in the air, and prioritizing work in a fast-paced, dynamic environment
• Passion for collaborating cross-functionally with Sales, Operations, Client Success, Data, and Product teams to ideate, complete projects, and drive impactful results

Responsibilities

• Develop and lead engagement marketing programming that drives member growth
• In collaboration with Client Success, build relationships and connect with client HR & benefits leaders on a regular basis, pitching in strategic marketing programs and ensuring continued partnership and account retention
• Help employers see the value in providing Carrum Health as a benefit to their organization and get the most out of the offering
• Meet customer needs while gaining a deep understanding of their challenges and triumphs as they use our products and services
• Regularly analyze and report the success of your programs to customers and internal stakeholders
• Work with other teams and stakeholders to ensure our utilization goals are met
• Build a library of customer case studies that can act as a marketing channel to drive new enterprise opportunities and strengthen the brand
• Support the launch of new products and services with cross-functional team members

Preferred Qualifications

We have a strong preference for market disruptors who have a proven track record growing a customer base through many channels

Benefits

• Stock option plan
• Flexible schedules and remote work
• Chicago and San Francisco offices available
• Self-managed vacation days, within reason
• Paid parental leave
• Health, vision, and dental insurance
• 401K retirement plan