Engagement Marketing Manager

Summary

Join Color's Engagement Marketing team as an Engagement Marketing Manager to manage and execute multi-channel communication campaigns driving member enrollment. You will consult with clients, develop strategies, and collaborate with internal teams. The role requires strong project management, communication, and experience with Braze. Ideal candidates possess 5+ years of marketing experience, specifically in B2B2C, and demonstrated success in driving member acquisition. Growth potential exists within this small, dynamic team. Color offers competitive salary, comprehensive benefits, and a generous vacation policy.

Requirements

• Have experience working on member enrollment and engagement campaigns
• Possess stellar project management, organizational, and communication skills
• Have experience using Braze
• Show a willingness to own critical aspects of the enrollment marketing function
• Have 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product
• Have experience using and executing campaigns in Braze software
• Have experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product
• Demonstrate success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications
• Have strong project management, written and verbal communication skills
• Have experience collaborating with and presenting to clients
• Have experience managing and optimizing multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments
• Be motivated and energetic, with a proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment

Responsibilities

• Support the project management and execution of multi-channel communication campaigns that will drive member enrollment across Color’s entire customer base and lead B2B2C email marketing efforts
• Consult with key clients on the most effective way to roll out Color to their audience(s), and manage the program execution
• Understand the population, the channels that work best to reach them, the messaging that resonates most with them, and enrollment goals to recommend a client-specific strategy
• Own strategic initiatives to evolve our craft, scale our efforts, and test innovative ideas
• Collaborate with the Customer Success Managers to earn the trust of key customer stakeholders through the strength of our strategic and creative recommendations
• Partner with internal design, Medical Affairs, and product teams to build a successful enrollment and engagement program
• Track and report on key performance indicators related to enrollment marketing efforts

Preferred Qualifications

• Have experience working with union and blue collar populations
• Have Healthcare B2B2C healthcare marketing experience
• Have experience working with Metabase, Google Suite

Benefits

• Competitive salary
• Comprehensive medical, dental, vision, life, and disability benefits
• 401k match
• Monthly phone and wifi stipend for employees, annual ergonomic stipend
• Generous vacation policy, paid holidays and company-wide recharge days
• Equal paid parental leave for birthing and non-birthing parents
• Free cancer screening and prevention resources for employees and their adult dependents