Engagement Marketing Manager

Summary

Join Instacart's marketing team as a highly technical CRM Marketing expert to lead the onboarding, growth, and usage of email & push messaging systems for our whitelabel CRM offering. You will enable internal & external partners to manage lifecycle email & push initiatives. Collaborate with stakeholders across various teams to strategize and implement design systems and manage technical CRM enablement driving growth. This role requires extensive experience in CRM program execution, marketing automation systems, customer segmentation, and data-driven marketing. The position offers a competitive compensation and benefits package, including equity grants, and is remote.

Requirements

• 5-6 years of hands-on experience executing CRM programs, including backend setup and ongoing technical implementations and maintenance across systems
• Experience leveraging a complex marketing automation/CRM system like Braze, ExactTarget, or Responsys
• Deep expertise in customer segmentation, list management, deliverability and CAN-SPAM laws
• Experience with data-driven marketing and building programs that drive incremental results
• Exceptional project management skills and experience managing multiple competing projects/deadlines with extremely strong attention to detail
• Customer obsessed and a creative thinker; you care deeply about the customer experience
• Excellent analytical and quantitative skills
• Ability to effectively coordinate complex projects with multiple stakeholders through strong communication skills and ability to influence overall strategy

Responsibilities

• Build and maintain the tooling and technical infrastructure for whitelabel CRM programs
• Administer, configure, and maintain the ESP and each individual workspace per program
• Partner regularly with Eng on system integrity, efficiency, and troubleshooting
• Create and monitor complex automations with static and dynamic target and content
• Ensure whitelabel partners have the tools necessary to set up campaigns, tests, segmentation and complex personalization logic
• Collaborate cross-functionally with Creative, Partner Marketing, Business Development, Product, Engineering, and Data Science to deliver impactful programs for our partners based on their unique needs

Preferred Qualifications

• Braze experience is a plus
• Fluency in HTML/CSS to debug emails ahead of each send
• Experience in the on-demand economy a bonus
• Comfortable with learning new technologies

Benefits

• Instacart provides highly market-competitive compensation and benefits in each location where our employees work
• This role is remote
• This role is eligible for a new hire equity grant as well as annual refresh grants
• CA, NY, CT, NJ $140,000 — $155,000 USD
• WA $133,000 — $148,000 USD
• OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI $128,000 — $142,000 USD
• All other states $115,000 — $128,000 USD