Engagement Marketing Manager

Summary

Join LearnLux as our Member Marketing Manager and contribute to a product that transforms lives by helping members achieve their financial goals. Working remotely within the US, you will collaborate with customers and internal teams to design and implement strategies that boost member adoption and engagement. This role reports to the Director of Customer Success and involves creating innovative marketing materials, managing client events, and defining scalable processes. You will leverage data and learnings to develop targeted strategies, measure marketing impact, and expand effective approaches across the customer base. LearnLux offers a remote-first structure and a comprehensive benefits package.

Requirements

• 3+ years of marketing experience, with experience in employer benefits as a plus
• Demonstrated ability to develop and execute full-funnel, omni-channel campaigns
• Ability to travel to client sites
• Proven project management experience
• Exhibits the capacity to exercise sound business judgment when faced with high-stakes situations
• Exceptional written and verbal communication skills
• Adaptable, flexible, and comfortable operating in ambiguity

Responsibilities

• Support our growth by working collaboratively with our customers and Customer Success team to create and execute account strategies, drive ROI, member enrollment and engagement and increase member and client feedback and NPS
• Lead conversations with customers to develop targeted marketing strategies that are based on learnings and data from specific member demographics
• Effectively increase member awareness, enrollment and engagement by creating innovative member marketing materials including emails, direct mail, SMS, paid media ads, landing pages, flyers, and testimonials
• Regularly assess, measure, report on and communicate the impact of marketing initiatives to customers. Expand the use of effective strategies across the customer book of business
• Manage client events and gifting, including planning and travel to on-site events such as needed (e.g. benefits fairs and client advisory councils)
• Define and build processes that will scale as the team and business grow and positively influence KPIs

Preferred Qualifications

• Proven work experience in the employee benefits industry
• Experience working at a high growth B2B SaaS company
• Experience in an Enterprise level, customer-facing role
• Experience planning and executing global member engagement campaigns

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Equity (Full-time employees)
• Paid vacation and sick leave
• Paid sabbatical after 5 years of service
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology