Engagement Marketing Manager

Summary

Join HealthJoy's Marketing Team as the Manager of Engagement Marketing, leading the member engagement function and a small team. You will design and execute member engagement strategies across multiple channels, leveraging automation and AI. Collaborate with various stakeholders, including Data, Product & Tech, Customer Success, and Member Services. Analyze campaign performance and provide data-driven recommendations. This role requires 8+ years of experience in lifecycle marketing with a consumer marketing focus and 5+ years building and scaling customer lifecycles using automation and AI. HealthJoy offers a competitive salary, comprehensive benefits, and a remote-first work environment.

Requirements

• 8+ years of experience (with 2+ years of people management experience) in lifecycle marketing, engagement and enrollment marketing, or related field with a consumer marketing (B2C or B2B2C) focus
• 5+ years of experience building and scaling customer/consumer lifecycles using automation, personalization, and/or artificial intelligence
• Proven track record of developing and executing successful multichannel marketing campaigns
• Experience collaborating with multiple stakeholders and driving alignment
• Strong quantitative and analytical skills and experience with marketing analytics tools (Looker, Amplitude)
• Ability to manage projects efficiently with high standards for quality of work and a high-level of accountability
• Problem solver mindset with an ability to navigate ambiguous projects
• Thrive working in a fast-paced environment

Responsibilities

• Uplevel the design and contribution of a member engagement marketing function and build/lead a small team that maximizes adoption of HealthJoy’s products and services
• Partner with Data, Product & Tech, Customer Success, and Member Services leaders to develop, define and execute a member engagement strategy across multiple channels
• Employ automation and AI tools to scale engagement campaigns across multiple segments
• Collaborate with Product and Engineering to segment, personalize, and scale our member engagement campaigns
• Identify key member segments in collaboration with the Data team and lead (and/or partner with Product Design on) research initiatives that improve campaign targeting and content
• Partner with Product Marketing Managers to develop GTM strategies for launching new products to our member audience and driving engagement and retention
• Collaborate with Content Marketing on member-facing content (educational, seasonal, etc.) to drive awareness and repeat utilization of HealthJoy’s products and features
• Evaluate performance of member engagement campaigns and provide data-driven recommendations to improve their effectiveness

Preferred Qualifications

• Experience working in the healthcare technology or benefits space
• Experience working for a mobile app company
• Experience with Customer.io

Benefits

• Medical, Dental and vision insurance packages
• Stock options for eligible roles
• 401k match
• Paid parental leave
• Company sponsored Short Term and Long Term Disability coverage
• Flexible PTO
• Base Compensation Range for Job Level: $125,000-150,000 Annually