Manager Engagement Marketing

Summary

Join Imagine Pediatrics, a tech-enabled, pediatrician-led medical group dedicated to providing quality 24/7 care for children with special health care needs. As the Engagement Marketing Manager, you will collaborate with the Vice President, Patient Engagement to develop and execute a multi-channel marketing strategy that drives patient enrollment. This role involves building and executing campaigns across various channels, including SMS, email, direct mail, and addressable advertising, as well as leading content creation efforts for patient and provider audiences. You will also be responsible for selecting marketing technology and vendors, developing and maintaining marketing performance data, and reporting on campaign performance.

Requirements

• 5+ years of marketing experience; experience in healthcare is a plus but not required
• Proven ability to develop and execute marketing strategies that drive engagement
• Analytical mindset: ability to synthesize data, identify trends/opportunities, and report out appropriately
• Strong communication skills, both written & verbal ; ability to comfortably report up to leadership
• Ability to collaborate effectively with cross-functional teams and external partners

Responsibilities

• Partner effectively cross-functionally, with Patient Engagement & Network Development teams, to understand needs, challenges, and areas where marketing can support
• Collaborate with Vice President, Patient Engagement to: Build & execute multi-channel engagement marketing campaigns that include SMS, email, direct mail, and addressable advertising
• Develop & execute a social media strategy
• Perform consumer research
• Lead content creation efforts for patient and provider audiences, including blog posts, website copy, email newsletters, SMS messages, and other marketing materials. Ensure consistent brand messaging across all communication channels
• Support with selection of marketing technology and vendors, including a marketing automation platform, customer data platform, and/or call tracking platform
• Develop and maintain marketing performance data & reporting; regularly report out on campaign performance

Benefits

The role offers a base salary range of $100,000 - $115,000 in addition to annual bonus incentive, competitive company benefits package and eligibility to participate in an employee equity purchase program (as applicable)