Event Marketing

Summary

Join CoreTrust as an experienced Event Marketer to lead and enhance our annual user conference, bespoke events, and tradeshow strategies. You will manage the entire event marketing lifecycle, from planning to execution and analysis, to boost CoreTrust's brand, customer engagement, and sales pipeline. This role demands a creative, detail-oriented individual skilled in elevating event experiences. You will develop and implement data-driven strategies, manage budgets, collaborate with stakeholders, and analyze event performance. The ideal candidate will have expertise in B2B or SaaS event marketing and proven success in executing integrated marketing campaigns. You will also be responsible for sourcing speakers and sponsors, creating compelling content, and collaborating with the marketing team.

Responsibilities

• Develop and implement a data-driven event marketing strategy aligned with CoreTrust’s business goals, with a focus on maximizing marketing ROI
• Lead the end-to-end planning and execution of CoreTrust’s premier annual user conference and private equity firm retreat, including theme development, venue selection, budget management, stakeholder collaboration, and attendee experience
• Manage tradeshow marketing initiatives by identifying strategic industry events, coordinating with Sales and Product teams, overseeing logistics, and driving pipeline generation through pre-show, on-site, and post-show engagement
• Source and secure high-impact speakers, partnerships, and sponsorships to elevate brand presence and deliver thought leadership
• Create compelling event messaging and content across promotional materials, social media, and presentations tailored to target audiences
• Collaborate with the marketing team to build integrated, multi-channel campaigns that drive pre-event buzz, in-event engagement, and post-event amplification
• Analyze event performance data and attendee feedback to assess success, identify improvements, and inform future event strategies
• Propose and implement innovative event formats and experiences that align with CoreTrust’s brand vision and audience expectations
• Coordinate with internal teams to ensure alignment on contracts, sponsorships, and budget compliance
• Oversee internal and external stakeholders and resources to ensure seamless event execution

Preferred Qualifications

• Expertise in event marketing, preferably in B2B or SaaS environments
• Demonstrated success in developing and executing event strategies and integrated marketing campaigns
• Deep knowledge of event and tradeshow best practices, including budgeting, logistics, sponsorships, and digital marketing
• Strong creative sensibility with the ability to bring brand experiences to life visually and experientially
• Passion for delivering memorable, high-quality event experiences that exceed expectations
• Experience with Cvent, including building registration sites and integrating with Salesforce (Cvent certification is a plus)
• Proven ability to build strategic plans with measurable benchmarks and KPIs
• Skilled in event attribution, ROI analysis, and optimization
• Expertise in communication, collaboration, and project management
• Ability to work creatively, resourcefully, and with a solutions-oriented mindset