Event Marketing Manager

Summary

Join Vitable, a health benefits platform, as an experienced Event Marketing Manager to lead high-impact event initiatives. This role combines creative marketing expertise with project management skills to deliver impactful experiences and generate measurable business results. You will develop comprehensive event strategies, manage end-to-end planning, implement engagement touchpoints, and track metrics to maintain a high ROI. The position requires managing 25+ annual events, scaling to new verticals and markets, and involves significant travel. Success in this role demands strong organizational, relationship management, and communication skills. Vitable offers a supportive and inclusive work environment.

Requirements

• Bachelor's degree in Marketing, Communications, or Business
• 3-5 -years event marketing experience with proven track record managing 15+ annual events
• Experience with high-ROI programs, lead generation, and B2B marketing
• Strong organizational, relationship management, and communication skills

Responsibilities

• Develop comprehensive event strategies, research industry events, build organizer relationships, and oversee end-to-end planning from concept to post-event analysis
• Implement engagement touchpoints throughout event lifecycle, develop follow-up strategies, create multi-channel promotional campaigns, and manage event websites/registration platforms
• Track metrics to maintain 9-10x ROI, analyze attendance and revenue attribution, conduct post-event surveys, and develop KPIs for different verticals
• Create detailed timelines and budgets, manage vendor relationships, coordinate logistics, and ensure quality standards across all events

Preferred Qualifications

• Event planning certification
• Marketing automation platform knowledge (HubSpot, Marketo)
• Design software proficiency