Event Marketing Manager

Summary

Join Carrot Fertility as their Event Marketing Manager to lead their U.S. event portfolio, encompassing hosted programs, executive networking, trade shows, and branded activations. This pivotal role demands a strategic and data-driven approach, focusing on lead generation, pipeline growth, and exceptional event experiences. You will own the complete execution of integrated event campaigns, collaborating with Sales, Product Marketing, and RevOps to ensure measurable results. The position involves cross-functional collaboration with internal and external partners. This role requires a strong campaign mindset, hands-on Salesforce experience, and the ability to align events with revenue goals. Carrot offers a competitive compensation package and a holistic Total Rewards program.

Requirements

• 5–7 years of event or field marketing experience, ideally in B2B SaaS, healthtech, or benefits
• Strong campaign mindset and able to plan events as integrated components of larger marketing programs
• Hands-on experience with Salesforce (campaign creation, reporting, attribution tagging)
• Demonstrated ability to generate pipeline and align events to measurable revenue goals
• Comfort working cross-functionally across go-to-market, product, and content teams
• Data-driven mindset and ability to turn insights into action
• Impeccable project management and attention to detail, with the ability to run multiple programs in parallel
• Excellent verbal and written communication skills; confident representing the brand internally and externally
• Ability to travel between 25% based on our annual calendar
• Comfort with the ambiguity inherent in a fast-paced startup environment

Responsibilities

• Own execution of Carrot’s U.S. event programs and contribute to strategic planning across select hosted programs, sponsored conferences, networking dinners, and speaking opportunities
• Partner with stakeholders to design campaigns that align with commercial goals from top-of-funnel awareness to sales acceleration
• Own end-to-end execution: content planning, budget oversight, agency/vendor management, and onsite experience
• Build and manage campaigns in Salesforce and marketing automation tools to support lead capture, routing, and attribution
• Drive post-event analysis and performance reporting with a focus on pipeline influence and ROI
• Coordinate with cross-functional stakeholders across Sales, Marketing, Customer Success, Health Plans, and Clinical teams to ensure alignment, visibility, and support for each event
• Collaborate with Sales to enable targeted outreach pre- and post-event, and help ensure follow-up is timely and tracked
• Innovate with new formats (roundtables, fireside chats, activations) that reflect Carrot’s brand voice and thought leadership
• Track market trends and best practices to keep our event strategy fresh, competitive, and customer-centered

Preferred Qualifications

• Experience in healthcare, HR tech, benefits, or regulated industries
• Familiarity with platforms like Salesforce, Splash, Asana, Slack and Zoom
• Understanding of account-based marketing (ABM) or regional field enablement
• Experience leading B2B webinars on Zoom

Benefits

• Health and wellness benefits
• Retirement savings plans
• Short- and long-term incentives
• Parental leave
• Family-forming assistance
• Competitive compensation package