Field Events Marketing Manager

Summary

Join Arize AI as a Program Manager to lead and execute events supporting go-to-market goals. You will strategize and execute event marketing strategies across various platforms, drive pipeline generation through targeted campaigns, and manage all aspects of event planning and execution. Responsibilities include curating high-touch experiences, overseeing event operations, and measuring and optimizing event performance. This role requires strong program management skills, experience in B2B SaaS or AI/ML, and excellent communication and collaboration skills. The ideal candidate is results-oriented, passionate about AI, and comfortable working in a fast-paced startup environment. Arize offers a competitive salary, equity package, and comprehensive benefits.

Requirements

• Events Experience: Experience leading or running field marketing or event programs, ideally in a B2B SaaS, developer-facing, or AI/ML-focused company
• Organizational & Project Management: Exceptional organizational and project management skills. You are meticulous and sweat the details, from managing calendar holds with specific join links for panelists to ensuring accurate attendee tagging in Luma. You can deliver high-quality results under tight deadlines
• Results-Oriented: A strong understanding of how to translate events into pipeline, with a track record of aligning programs to sales and marketing goals
• Collaboration: Experience working cross-functionally with sales, demand generation, product marketing, and external vendors. You are energized by this collaborative environment and thrive in a fast-paced startup setting
• Passion for the Community: A passion for AI, Agent Engineering, and developer communities, with the ability to connect authentically with technical audiences
• Communication: Excellent written and verbal communication skills, able to engage confidently and clearly across all stakeholders, from engineers to executives
• Vendor Management: You are excited to project manage external vendors, technical partners, and event contractors throughout the entire process, from planning to execution and follow-up
• Scrappy & Versatile: Comfortable wearing multiple hats and jumping in where needed—whether that’s coordinating logistics, managing last-minute changes, or pitching in on creative tasks

Responsibilities

• Strategize and Execute: Partner with Growth and Demand Generation to design and execute a winning event and field marketing strategy across conferences, community meetups, and hosted gatherings
• Drive Pipeline: Collaborate with Sales and Marketing to develop and execute field campaigns that drive engagement and new opportunities. This includes managing targeted promotional strategies, developing social post copy, pre/post sales motions, and lead enrichment projects with external contractors
• Manage Events End-to-End: Manage all aspects of event planning and execution, from speaker placements and booth design to coordinating with internal teams like Developer Relations and Product
• Curate Experiences: Create and deliver high-touch experiences such as executive dinners, workshops, and technical roundtables to deepen engagement with key accounts
• Oversee Operations: Oversee all event operations, including vendor relationships, logistics, and budget management. You'll also be responsible for key tools like Zoom, Upwork, and Luma, and managing our swag inventory
• Measure and Optimize: Set up campaigns and optimize results in our marketing platforms. You will track and analyze event performance, using tools like Salesforce and HubSpot to manage event-related campaigns, monitor key metrics (e.g., sourced pipeline), and continuously improve performance

Benefits

Medical, dental, vision, 401(k) plan, unlimited paid time off, generous parental leave plan, and others for mental and wellness support