Loopio is hiring a
Events Marketing Manager, Remote - Canada

Summary

The job description is for an Events Marketing Manager at Loopio, a remote-first company that values learning, growth, and teamwork. The role involves managing and executing event marketing strategies, planning and executing the annual customer summit, collaborating with internal teams, conducting retrospectives after events, handling post-event nurture, lead generation, and reporting on event ROI. The ideal candidate has 5+ years of experience in a B2B event marketing role.

Requirements

• You have an infectious passion for events and creating WOW-worthy experiences
• You come with 5+ years of experience in a B2B event marketing role (preferably at a software-as-a-service (SaaS) company)
• You have experience with Marketing communications to raise awareness, drive attendance and promote Loopio’s value proposition post event
• You bring a deep understanding of event marketing measurement and strategy
• You’re extremely organized with the ability to multitask in a fast-paced environment
• You have experience creating business plans and know how to sell it to internal stakeholders

Responsibilities

• Drive Loopio’s in-person and virtual event marketing strategy and execution
• Plan and execute Loopio’s annual customer summit, drive attendance and ensure appropriate follow-up to ensure revenue generation opportunities are realised
• Make our Customers and Partners look like rockstars by working with the CSM and Partnership teams to source customer advocates and partners as guest speakers for events
• Collaborate with internal teams, including Sales, Marketing, and Customer Experience, to determine event scope and ensure all teams are aligned on the event plan, objectives, and event logistics
• Conduct retrospectives after each event to analyze performance, identify what worked, and what to improve upon
• Handle post-event nurture, lead generation and handoff and regularly report on event ROI
• Research, source, and create memorable marketing materials that will be used to showcase Loopio’s brand at events, including booths, pop-up banners, swag, and printed materials
• Manage Loopio’s Swag inventory and budget to ensure a sufficient inventory of SWAG to support events, prospect and speaker gifts, and internal corporate events

Preferred Qualifications

You like to travel for work occasionally

Benefits

• Your manager supports your development by providing ongoing feedback and regular 1-on-1s
• You have tons of autonomy and responsibility: this role provides an opportunity to try new things and push creative boundaries
• You’ll learn more than you thought was possible; our team is obsessed with personal and professional growth (every Looper receives a professional mastery allowance each year)
• You’ll be set up to work remotely with a MacBook laptop, a monthly phone and internet allowance, and a work-from-home budget to help get your home office all set up!
• Join us in regular company socials, AMA (Ask-Me-Anything), and quarterly kick-off to celebrate the big wins and milestones as #oneteam!
• You’ll be joining a culture that has thoughtfully built out opportunities for connections in a remote first environment
• We have Employee Resource Groups, House Teams (curious? ask us about it!), virtual yoga, cooking classes and many more moments for us to have fun and learn together!