Senior Field Marketing & Events Manager

Summary

Lexion is hiring a Field Marketing & Events Manager to create and manage in-person and virtual events, sales programs, and targeted offers. The manager will collaborate with various teams to promote the Lexion brand and drive pipeline and revenue growth. They will orchestrate event workstreams, create unique sales plays, research valuable conferences, coordinate deliverables, enable Sales on marketing programs, and build relationships with stakeholders.

Requirements

• 5+ years of experience in both the strategy build and execution of events in a B2B environment
• A proven track record of meeting targets, and creating value through events, including data from previous events you’ve run that show ROI
• Strong organizational and project management skills
• Vast experience negotiating event and vendor contracts
• Experience working collaboratively with multiple internal teams and stakeholders
• Strong writing and communication skills

Responsibilities

• Orchestrate all workstreams included in the execution of Lexion events, including sponsorship deliverables, speaker and content coordination, hosted dinner logistics and virtual experiences
• Own both the creation and execution of unique sales plays and offers to drive pipeline, including event activations, incentive/direct mail campaigns, executive offers and other high-impact programs
• Research and recommend valuable conferences and events for Lexion to attend or host and manage the contracting, budgeting, and negotiation process
• Coordinate all deliverables needed for events, including booth set up, swag purchases, travel logistics, attendance enablement, etc
• Enable Sales on Marketing programs, focusing on event or sales play promotion and activation, as well as ensuring prompt follow up on all MQLs
• Build strong relationships with key stakeholder teams, including AEs, BDRs, Sales Leadership, Marketing, Legal, etc
• Utilize a data-driven approach to ensure leads are converting to pipeline and aggregate stakeholder feedback and determine what can be improved moving forward

Preferred Qualifications

• Familiarity with Marketo and Outreach for creating email campaigns and sales plays
• Examples of creative, out-of-the-box ideas you’ve executed before

Benefits

• Medical, dental and vision coverage
• 401(k) with company matching
• Unlimited Vacation
• Paid parental leave
• Equity
• Salary range: $120,000 - $150,000 plus bonus