Events Program Lead

Summary

Join LearnLux's marketing team as their new Event Director, a fully remote position within the US. This role focuses on developing and executing B2B2C event strategies for measurable growth. You will manage both in-person and digital event logistics, including budget planning, vendor coordination, and stakeholder communication. The ideal candidate possesses 5+ years of event marketing experience, proven success in launching and managing campaigns, and strong project management skills. LearnLux offers a comprehensive benefits package including medical, dental, vision, 401k, paid time off, and equity.

Requirements

• 5+ years of event marketing experience (both digital/in-person)
• Previous experience acting as the sole event marketer/field marketer with a passion to grow a team as the company grows
• Proven track record of successfully launching, managing, and tracking event marketing campaigns that drive pipeline and booked revenue
• Knowledge of best practices in B2B event marketing and field marketing
• Strong communication, interpersonal skills, and executive presence, with the ability to develop positive and professional relationships with cross-functional teams across domestic and international markets
• Demonstrable experience working in a metrics-oriented marketing environment, comfortable with analytics, metrics, and working within automation tools such as HubSpot or similar
• Excellent project management skills
• Strong understanding of budget management
• Passion for travel

Responsibilities

• Develop B2BC event strategy and drive execution to achieve measurable conversions and ongoing growth
• Manage in-person and digital event logistics - coordinate with event producers, manage suppliers, be the point person for speakers/talent, communicate with stakeholders, and participate in industry events and conferences with a strong desire to travel
• Co-create event roadmap/strategy annually for Marketing, Sales and Customer Success, taking into account brand and business needs/goals, departmental requests, industry trends, and budget
• Plan end-to-end logistics for digital and in-person events according to requirements, target audience and team goals
• Responsible for all pre-show planning and management of event coordination including but not limited to: internal team training for the event (elevator pitch, demos, etc.), securing hotel rooms and flights, support materials, pre-and post-show communications with the internal event team, attendees, prospects, customers, and partners
• Attend trade shows to exhibit/present the company’s products; host webinars, design booth layouts, manage booth materials, coordinate with show organizers, logistics partners, and sales team, and travel to attend a full calendar of conferences across the country
• Execute the team’s promotional item strategy including scoping item availability, gathering requests and feedback, managing budgets, coordinating orders, and shipping items for team swag, ABM campaigns, customer gifts and more
• Complete post-event reports and follow-ups with data-driven analysis including attendee and speaker feedback, campaign metrics, and recommendations for future improvements
• Work with internal team to effectively train and share messaging to optimize adoption and lead follow-up process

Preferred Qualifications

• Prior experience working closely with sales and marketing teams, preferably within a SaaS company
• Prior experience marketing to HR/benefits professionals
• Have knowledge of personal finance topics and a passion for financial accessibility/literacy
• Have additional digital marketing or design experience - experience with Marketing Automation, MailChimp, Canva, and video editing software is a plus

Benefits

• Remote-first company structure
• Medical, dental, and vision
• 401(k)
• Mental wellbeing (Talkspace)
• Financial wellbeing (LearnLux)
• Equity (Full-time employees)
• Paid vacation and sick leave
• A supportive, inclusive team culture
• Opportunities for continuous learning and growth at a fast-growing startup at the cutting edge intersection of financial wellness and technology