Events Strategy & Planning

Summary

Join Lime, the world's largest shared electric vehicle company, as a Global Operations - Events Strategy & Planning professional. This London-based remote position requires you to live within an hour of Lime's London warehouse. You will spearhead a new function, developing and executing scalable strategies to leverage existing events (5,000-150,000 attendees) across Lime's 285+ markets. Collaborate with local operations teams, marketing, and design to enhance rider experience, vehicle availability, and awareness. Develop and standardize playbooks, define KPIs, and report on event performance. The ideal candidate possesses event management, marketing strategy, and operational coordination experience.

Requirements

• Bachelor’s degree in Marketing, Business, Event Management, or a related field
• 5+ years of experience working for a B2C/DTC organization in event management, field marketing, or related roles, preferably in a fast-paced, consumer-focused environment
• Strong operational and logistics management skills, with experience coordinating complex events and managing multiple stakeholders
• Proven ability to develop and execute global event strategies at scale that drive customer engagement and business results
• Strong interpersonal and communication skills, capable of influencing and collaborating with cross-functional teams and external partners
• Ability to manage multiple projects simultaneously, with strong organizational skills and attention to detail
• A data-driven mindset with experience using metrics to measure success and inform decision-making

Responsibilities

• Develop and implement a repeatable and scalable event strategy tailored to local market needs, with the goal of improving pick-up and drop-off experiences, increasing vehicle utilization, and driving rider engagement
• Partner with local operations teams to identify event and venue opportunities, ensure vehicle supply matches demand, and facilitate smooth execution of drop-off and pick-up logistics for events
• Work with the Growth and Marketing teams to leverage communication, promotion, and pricing levers to maximize vehicle utilization, acquire new riders and increase post-event retention. Collaborate with the Design team to build event communications templates and bespoke content and assets
• Develop and standardize playbooks to ensure vehicle availability and optimize the logistics of vehicle placement for events of all types and sizes
• Define KPIs to measure the success of events in terms of vehicle utilization, rider lifetime value, and operational efficiency. Regularly report on event performance, providing insights to guide future strategy
• Create playbooks for local operators, outlining best practices and a framework for executing successful events. Incorporate automation opportunities to streamline processes, ensuring strategies can be easily replicated across multiple markets with minimal effort

Benefits

• Competitive salaries, performance-based annual bonus and pre-IPO equity
• Health and wellness offerings for all team members starting day one including access to top-tier fitness and mindfulness apps
• Flexible vacation policies with ample paid holidays tailored to country of residence
• Fully-paid leave following the birth or adoption of a child and financial, medical and educational support for Limers pursuing parenthood
• Support for retirement and financial goals with unlimited access to financial advisors
• Unlimited, complimentary use of our vehicles in hundreds of cities around the world
• Professional growth opportunities through quarterly learning days and top-tier tools
• Opportunities to connect across teams and locations to network, socialize and volunteer
• Culture of belonging with Employee Resource Groups that engage and promote cultural awareness and DEI training across all functions
• Consistent recognition of great work through meaningful rewards and career advancements