Senior Creative Director

Summary

Join Kraken's Brand & Creative team as their Executive Creative Director and lead the creative vision across all consumer touchpoints. You will build and lead a high-performing team, developing bold, high-impact creative that elevates the brand and drives business objectives. Set and execute the global creative vision, ensuring all marketing and brand initiatives reinforce Kraken's position as a category leader. Drive world-class advertising and campaigns across various channels, leveraging data-driven insights and cultural trends. Own the brand and creative strategy, shaping Kraken’s identity and voice across all channels. Champion crypto culture and develop engaging marketing activations for both native crypto audiences and newcomers. Balance leadership and execution, overseeing creative agency relationships and fostering a culture of innovation and excellence.

Requirements

• 15+ years of experience in creative leadership, with a diversified track record of success at global brands, agencies, and high-growth tech companies
• Proven ability to lead and scale high-performing creative teams, overseeing multiple disciplines including design, content, brand, and campaign execution
• Deep expertise in brand marketing and advertising, from high-profile campaigns (TV, digital, experiential) to disruptive cultural moments and scrappy, no-budget initiatives
• Strong executive presence, with experience presenting creative vision and securing buy-in for bold and disruptive ideas at the C-suite level
• Exceptional storytelling skills and a strategic mindset, with the ability to translate business objectives into compelling creative
• Crypto-native: You understand the ethos, language, and culture of crypto. You know how to speak authentically to the community while making the space accessible to newcomers
• Track record of global campaign success, with portfolio highlights including award-winning creative, viral brand moments, digital transformation projects, or category-defining product launches
• Data-driven mindset, with experience leveraging insights to refine creative strategy and improve performance

Responsibilities

• Lead and inspire Kraken’s creative leads to develop bold, high-impact creative that elevates our brand and drives business objectives
• Set and execute the global creative vision for Kraken, ensuring all marketing, advertising, and brand initiatives reinforce our position as a category leader
• Drive world-class advertising and campaigns across TV, digital, social, partnerships, and experiential activations, leveraging data-driven insights and cultural trends
• Own the brand and creative strategy, shaping Kraken’s identity and voice across all channels to ensure consistency and differentiation
• Champion crypto culture and develop reactive marketing and activations that engage both native crypto audiences and those new to the space
• Balance leadership and execution, seamlessly switching between guiding teams and executing high-level creative work as an individual contributor
• Oversee creative agency relationships, setting the vision, evaluating proposals, and ensuring high-quality execution
• Foster a culture of innovation, collaboration, and excellence within the creative org, hiring and mentoring top-tier talent
• Leverage AI to scale creative ideation and execution efficiently
• Develop a framework for measuring creative performance, applying qualitative and quantitative insights to drive continuous improvement
• Serve as a key creative advisor to Kraken’s executive leadership team, providing guidance on brand-building strategies and creative opportunities