Creative Director

Summary

Join The Tie, a leading provider of information services for digital assets, as their experienced Creative Director. Lead the development and execution of high-impact visual storytelling and brand campaigns across various media. Manage and mentor a multidisciplinary creative team, overseeing the creation of marketing materials. Collaborate with marketing and product teams to align creative strategy with business goals. The ideal candidate will possess a strategic mindset, exceptional storytelling skills, and advanced knowledge of design tools. This position offers competitive compensation, flexible paid time off, flexible working hours, and a dynamic work environment. The role is open to in-person candidates in New York or remote within the United States.

Requirements

• 10–15 years of professional experience in creative roles, including at least 5 years in a senior or leadership position
• Strong portfolio showcasing a balance of digital, video, print campaign work
• Demonstrated success leading brand and campaign development for B2B or finance-related audiences
• Exceptional conceptual and visual storytelling skills
• Advanced knowledge of design tools (Adobe Creative Suite, Figma, Webflow, etc.) and production processes
• Experience managing in-house and/or remote creative teams
• Excellent communication and presentation skills; fluent in English, Spanish (Strong Plus)

Responsibilities

• Lead the creative direction and development of cross-platform campaigns (digital, social, print, events, and more
• Manage and mentor a multidisciplinary team of designers, copywriters, and content creators
• Own brand visual identity and ensure cohesion across all external and internal communications
• Oversee execution of marketing materials including websites, ads, presentations, event branding, brochures, reports, and whitepapers
• Translate complex financial or crypto-related topics into visually engaging narratives
• Collaborate with marketing and product leadership to align creative strategy with business goal
• Manage vendor relationships with creative agencies, freelancers, printers, and production partners
• Maintain awareness of design trends, tools, and emerging media platforms

Preferred Qualifications

• Knowledge of or experience with financial services, fintech, or crypto assets a strong plus
• Experience in brand marketing and event marketing (conferences, activations, sponsorships, etc.)
• Familiarity with Web3, blockchain, or digital asset ecosystems
• Background in brand strategy or messaging development
• Experience working in highly regulated industries

Benefits

• Competitive compensation (salary, commission, and options)
• Flexible paid time off
• Flexible working hours