Federal Marketing Manager

Summary

Join GuidePoint Security as their Marketing Manager and lead strategic marketing initiatives within the Federal Region. This primarily remote position, based in the DC Metro area, requires overseeing marketing campaigns, managing events, mentoring team members, and analyzing campaign performance. You will develop and implement comprehensive marketing strategies aligned with company objectives and regional sales goals. The role demands strong leadership, communication, and analytical skills, along with expertise in Marketo and Salesforce. GuidePoint offers a competitive benefits package including health insurance, dental insurance, paid time off, and a retirement plan.

Requirements

• Minimum of 5 years in marketing, with at least 2 years in a leadership or senior role
• Proven experience in managing high-level marketing campaigns and events
• Expert level in Marketo, Salesforce, G Suite, and advanced spreadsheet capabilities
• Strong data analytics skills to drive decision-making
• Exceptional strategic thinking and planning abilities
• Strong leadership qualities with experience in team management
• Excellent communication skills for internal team collaboration and external stakeholder engagement

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with company objectives and regional sales goals
• Oversee the creation and execution of the Federal marketing plan in collaboration with the Partner, Technical and Sales team
• Lead the design, execution, and optimization of marketing campaigns, including digital, email (Marketo), and social media campaigns
• Enhance partner engagement through strategic campaigns using co-sponsored materials and tools
• Manage larger scale or multiple regional events, ensuring strategic alignment, budget management, and ROI
• Oversee logistics, from venue selection to post-event analysis, focusing on events across the United States (including travel to location)
• Mentor and manage the Marketing Event Manager, providing guidance on daily tasks and long-term projects
• Foster a collaborative environment with sales and other marketing team members to ensure cohesive efforts
• Deep dive into analytics to assess campaign performance, lead funnel efficacy, and overall marketing ROI
• Produce detailed reports on campaign outcomes, suggest improvements, and adjust strategies accordingly
• Oversee the creation, approval, and distribution of marketing materials, ensuring brand consistency and quality
• Manage inventory and distribution logistics through fulfillment houses
• Advanced use of Marketo for automation, lead management, and campaign tracking
• Ensure integration and accuracy between Marketo and Salesforce for campaign data

Preferred Qualifications

• Candidates in the Washington DC metro area are preferred and travel to events when necessary
• Up to 30% travel might be required for regional oversight and national events

Benefits

• Group Medical Insurance options: Zero Deductible PPO Plan (GuidePoint pays 90% of the premium for employees and 70% for family plans (spouse/children/family) or High Deductible Health Plan with HSA (GuidePoint pays 100% of the employees premiums and 75% for family plans (spouse/children/family) and GPS will contribute in one lump sum: ($500 per EE annually / $1000 per family annually (includes spouse/children/family options)
• Group Dental Insurance: GuidePoint pays 100% of the premium for employees and 75% of family plans
• 12 corporate holidays and a Flexible Time Off (FTO) program
• Healthy mobile phone and home internet allowance
• Eligibility for retirement plan after 2 months at open enrollment
• Pet Benefit Option
• Remote workforce primarily (U.S. based only, some travel may be required for certain positions, working on-site may be required for Federal positions)