Field Marketing Manager

Summary

Join Fastly as a Field Marketing Manager and be responsible for designing and executing the regional field marketing plan for the Central Region in North America. Collaborate with various teams to create targeted marketing programs and events that generate new opportunities. Develop and execute the regional marketing plan, drive account engagement and pipeline creation, lead cross-functional projects, and manage the regional marketing budget. Monitor KPIs, analyze data, and report results to regional stakeholders. This role requires proven experience in field marketing and a strong understanding of the customer journey. The position is remote, based in Texas, Michigan, or Illinois, and may require travel. Fastly offers a competitive salary and a comprehensive benefits package.

Requirements

• Proven experience (5+ years) in Field Marketing, Integrated Marketing, or Regional Marketing ideally within technology, SaaS, or B2B segments
• Strong marketing acumen with a successful track record of developing and implementing integrated marketing plans in North America
• Demonstrated success in driving customer acquisition within a high-growth, multi-product company
• Solid understanding of the customer journey and best marketing approaches for each stage
• Hands-on experience with Salesforce, Marketo, Looker, or other marketing automation and analytics tools
• Highly analytical and metrics-driven, with rigorous attention to detail; skilled at solving complex problems with a curious, creative mindset
• Proven ability to manage multiple projects simultaneously in a fast-paced, dynamic environment with tight deadlines. Exceptional communication and interpersonal skills
• Team player with exceptional organizational skills and the ability to work both strategically and tactically, coordinating multiple moving parts under tight deadlines
• Bachelor’s degree in Marketing, Business, or a related field

Responsibilities

• Develop and execute the regional marketing plan to identify new opportunities for Fastly through the integration of field events, demand generation campaigns, webinars, partner marketing, and account-driven programs
• Drive account engagement and pipeline creation (with priority/named accounts) to increase new logo acquisition in alignment with the sales organization’s goals
• Lead cross-functional projects by collaborating closely with Sales, SDRs, Marketing Ops, Product Marketing, and other teams to achieve high-impact marketing objectives
• Represent regional priorities and ensure adequate marketing support for the region, including branding, ABM, digital, social, and outbound campaigns
• Manage the regional marketing budget, evaluate third-party sponsorships, invest marketing funds with the potential ROI in mind. Adhere to the company policies and objectives regarding budget management
• Monitor KPIs and oversee data analysis and communications with regional stakeholders, reporting results, issue management, and obtaining feedback for continuous improvement

Preferred Qualifications

• Experience in the security or cloud computing industry in North America
• Proven achievements in multi-touch demand generation marketing, ABM, digital strategies and partner marketing

Benefits

• We offer a comprehensive benefits package including medical, dental, and vision insurance
• Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees
• We also offer 401(k) (including company match) and an Employee Stock Purchase Program
• For 2025, we offer 11 paid local holidays, 11 paid company wellness days