Partner Marketing Manager

Summary

Join A-LIGN as a Partner Marketing Manager to spearhead the expansion of our partnership program. You will be responsible for developing and executing comprehensive partner marketing programs, managing partner-facing communication, and curating partner resource libraries. Analyze program performance, design partner-driven campaigns, collaborate on partner-focused initiatives, and continuously optimize program effectiveness. This role requires a global perspective, leading partner marketing across North America, EMEA, and APAC. The ideal candidate is a strategic, results-oriented marketer who thrives in a fast-paced environment. This is a full-time, exempt position reporting to the VP of Demand.

Requirements

• 3+ years of partner marketing experience
• 5+ years of marketing experience in a B2B environment, ideally with a focus on demand generation or campaigns
• Proficiency in Salesforce
• Ability to meet deadlines with a high degree of motivation
• Manage multiple projects simultaneously, set priorities, utilize resources, and meet deadlines
• Strong project & program management skills
• Excellent communication and presentation skills
• Thrives in a fast-paced environment
• Ability to work individually as well as collaboratively
• Attention to detail
• Proven problem solver that takes initiative

Responsibilities

• Develop and execute comprehensive partner marketing programs
• Own the partner-facing communication strategy (think : webinars, newsletters, content)
• Manage and curate partner resource libraries to support enablement of the field
• Analyze program performance and translate insights into actionable strategies
• Design partner-driven sales & marketing campaigns
• Collaborate with events on partner-focused initiatives
• Continuously optimize & improve partner program effectiveness
• Strategy development & deployment: Develop the strategic vision for partner marketing – and then execute on the comprehensive plan; own the day-to-day execution for a wide range of partner marketing initiatives, including creative, budget, targeting, and reporting
• Partner & field enablement: Own the partner-facing communication strategy to enable the field; develop strategies & materials for partner enablement; drive systems to educate & reward partners
• Campaigns: Develop the co-marketing activity calendar to support sales strategy; create & execute on quarterly marketing plans with partners to generate demand & meet sales and pipeline objectives; create and manage content, as needed, to support partner programs
• Content development: Develop content for partner marketing opportunities, including webinars, blog posts, talks, keynotes, social media, and PR
• Relationship building: Establish relationships with key stakeholders within the partner ecosystem and joint clients to drive programs forward

Benefits

• Health, Vision, Dental Benefits
• 401 (K) Plan with Employer Matching
• Competitive Bonus Structure
• Employer Paid Life Insurance and Disability Insurance
• Generous Paid Time Off Plan
• Technology Reimbursement
• Vacation Bonus
• Paid Office Closure December 24-January 1
• Paid Holidays Schedule
• Certification Reimbursement