Field & Partner Marketing Manager

Summary

Join BeyondTrust as a Field & Partner Marketing Manager and build, execute, and communicate the field & partner marketing plan for your region(s). You will support America's events and major US trade shows, working with stakeholders to build pipeline through integrated campaigns. Reporting to the VP of US Field & Partner Marketing, you will leverage your end-to-end event management and ABM strategy experience in a fast-paced environment. Responsibilities include building regional marketing plans, identifying event opportunities, partnering with sales leadership, collaborating with cross-functional teams, managing vendors, and reporting on results. You will own the lead lifecycle and drive funnel velocity to maximize conversions and meet revenue goals. BeyondTrust offers a culture of flexibility, trust, and continual learning.

Requirements

• 4+ years of proven experience in B2B marketing (enterprise software, SaaS, Security, Identity, etc.)
• Must be comfortable with reporting and communicating marketing impact across the organization
• Analytically inclined, with exceptional organizational skills, and with rigorous attention to detail
• Ability to work effectively in a fast-paced and ever-changing environment with tight deadlines
• Experience delivering, accelerating, and expanding sales pipeline through regional field marketing initiatives executed under an integrated ABM strategy
• Understanding of the customer journey and the best marketing approaches by stage
• Hands-on experience with Salesforce, Eloqua, Craft, Tableau (or other marketing automation and analytics tools)
• Analytically inclined and metrics-driven with rigorous attention to detail; great at solving complex problems with a curious and creative mindset
• Team player with exceptional organizational skills, and the ability to work strategically and tactically to execute multiple projects simultaneously in a fast-paced and changing environment with tight deadlines
• Strong writing and presentation skills
• Ability to travel when needed (~20%)

Responsibilities

• Build the marketing plan for the region, integrating field events, ABM programs, and partner marketing activities to drive New Logo acquisition and New Product adoption across BeyondTrust’s existing customer base
• Identify opportunities to drive various hosted event formats such as: CxO events, customer-led panels, fireside chats, roundtables, webinars, Executive Briefings, and other bespoke experiences
• Be a trusted partner to the regional sales & partner leadership team by understanding and supporting the needs of each territory through careful planning of marketing strategies and programs that both create new and accelerate existing deal velocity across sub-regions, verticals, personas, and customer types
• Work with cross-functional team members (Sales, Partner Ecosystems, SDRs, MOPS, Digital & Demand Gen Marketing, ABM Marketing, Product Marketing, Global Partner Marketing, etc.) to support the orchestration of high-impact marketing campaigns and programs
• Be responsible for communicating results, issue management, and feedback loops to regional stakeholders
• Help evaluate and manage external vendors and third-party event sponsorship opportunities based on market reach and relevance to the target audience
• Manage and diligently maintain spend within the allocated budget, and leverage effective reports to determine performance and ROI (efficiency) of marketing initiatives
• Lead campaign reporting and post-mortems, ensuring all projects have clearly defined success metrics that are tracked, analyzed, and communicated to key stakeholders
• Own the lead lifecycle and constantly drive to accelerate funnel velocity to maximize conversions and help drive the revenue goal in your region

Preferred Qualifications

Prior marketing experience in a high-growth company in the SaaS, security, or Identity space is a plus