Field Marketing Manager

Summary

Join Aledade as a Field Marketing Manager to bridge local markets, Network Development, and the Marketing team. You will design and execute impactful, localized engagement strategies, fostering relationships with physicians and healthcare associations to drive value-based care adoption. Responsibilities include developing marketing activities, creating customized materials, supporting lead generation, and analyzing initiative success. A Bachelor's degree and 6+ years of relevant experience are required, along with frequent travel. Preferred qualifications include strong understanding of value-based care and experience with executive-level events. Aledade offers a comprehensive benefits package including flexible work schedules, remote work options, health insurance, paid time off, parental leave, and more.

Requirements

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field
• 6+ years of experience in field marketing, network engagement, or field sales, preferably within healthcare or a health system
• Willingness to travel frequently within the designated state (50-75%)

Responsibilities

• Develop and execute tailored marketing activities, including executive dinners, healthcare summits, and networking events, to create authentic engagement and drive Aledade’s message
• Collaborate closely with the marketing team to ensure event strategies reinforce Aledade’s commitment to data-driven care and provider empowerment
• Create customized marketing materials, campaigns, and messaging that reflect Aledade’s values and resonate with the unique needs of the assigned market
• Partner with the Network Development, Market, and Clinical Engagement teams to ensure messaging emphasizes the advantages of joining Aledade’s Accountable Care Organizations (ACOs) and aligns with local provider interests in patient-centered, value-based care
• Support lead generation & prospect nurture by building trusted relationships with independent physicians, Federally Qualified Health Centers (FQHCs), and healthcare associations
• Track and analyze the success of field marketing initiatives, using data insights to refine strategies and increase their impact

Preferred Qualifications

• Strong understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs
• Demonstrated success in creating and executing localized marketing strategies that drive lead generation and deepen relationships
• Excellent ability to work cross-functionally with sales and marketing teams and foster partnerships grounded in Aledade’s mission
• Outstanding organizational skills and attention to detail
• Background in marketing or sales in a network engagement or provider relations capacity
• Deep knowledge of the value-based care environment
• Experience in organizing and managing executive-level events and community engagements

Benefits

• Flexible work schedules and the ability to work remotely are available for many roles
• Health, dental and vision insurance paid up to 80% for employees, dependents, and domestic partners
• Robust time off plan 21 days of PTO in your first year 2 Paid Volunteer Days & 11 paid holidays
• 12 weeks paid Parental Leave for all new parents
• 6 weeks paid sabbatical after 6 years of service
• Educational Assistant Program & Clinical Employee Reimbursement Program
• 401(K) with up to 4% match
• Stock options