Field Marketing Manager

Summary

Join Figure, a leading non-bank HELOC lender, as their inaugural Field Marketing Manager. You will be responsible for planning and executing a portfolio of events, including conferences, trade shows, and Figure-hosted events. This role requires strong cross-functional collaboration, event management expertise, and a proven ability to create high-impact events. You will report to the VP of B2B Marketing and can work remotely from anywhere in the U.S. The ideal candidate will have at least 6 years of marketing experience with a focus on event planning and management. This is an exciting opportunity to shape Figure's next growth phase.

Requirements

• At least 6 years of marketing experience, with a strong emphasis on planning and managing events
• Proven ability to conceptualize and execute unique, high-impact events that drive engagement among existing and prospective partners and industry thought leaders
• B2B marketing experience is essential
• Demonstrated expertise in executing events across in-person, hybrid, and virtual formats
• Strong executive presence, with the ability to confidently engage and influence senior leaders, stakeholders, and external partners
• Extensive cross-functional collaboration experience; a strong team player
• Exceptional project management and organizational skills, with the ability to manage multiple projects simultaneously and meet deadlines
• Ability to thrive in a fast-paced, dynamic environment
• A positive, proactive, and adaptable attitude with enthusiasm for new challenges

Responsibilities

• Plan, develop and execute on a portfolio of events to potentially include conferences, trade shows, Figure-hosted events and other field events
• Create and manage event budgets to ensure timely and cost-effective delivery
• Partner closely with the Partnership teams to align closely on objectives, outcomes, and positioning for the portfolio of events Figure is looking to sponsor, speak at, host, or attend throughout the year
• Oversee all logistical aspects of events, such as venue selection, registration, attendee communications, speaker management, content development, materials, and onsite execution
• Conduct post-event analyses and debriefs, assessing effectiveness, demand generation, and areas for improvement
• Collaborate with cross-functional teams to execute multi-touch, integrated marketing programs that align with Partnership objectives, revenue goals, and corporate initiatives
• Track and measure event performance, providing insights, progress updates, and results to GTM and non-GTM stakeholders
• Champion the core Figure values and brand positioning and be part of the team representing Figure
• Travel within the U.S. for event execution as required

Preferred Qualifications

• Experience in Fintech (and especially Home Equity / Mortgages) or another highly regulated industry is preferred, but not required
• You'll collaborate with a skilled Design team, but having a keen eye for design, aesthetics and details will be helpful for ensuring visually compelling creative execution and effective outcomes

Benefits

• Salary Compensation Range: $100,000 - $115,000
• This is the compensation range for the United States, actual compensation may vary based on individual candidate experience, location, or evolving business needs
• Can be based in one of our offices or work remotely from anywhere in the U.S
• You will also have the opportunity to travel to all of the conferences, trade shows and events that we attend