Field Marketing Manager

Summary

Join our Event Marketing team as a Field Marketing Manager to develop and execute field marketing activations, such as executive roundtables, regional conferences, VIP experiences, and user adoption programs, in target markets to support account expansion, pipeline creation, and sales acceleration efforts.

Requirements

• Has 4+ years of Marketing experience with 3+ years experience in field/event marketing
• Experience executing field marketing programs at B2B companies in the past
• Experience in building and scaling event efforts in high-growth environments, demonstrating adaptability and agility
• Experience working closely with sales and customer success
• Strong organizational skills and the ability to manage multiple projects simultaneously
• A good understanding of how events tie to revenue/sales objectives
• Strong strategic thinking and problem-solving abilities
• Excellent communication and interpersonal skills, with a proven ability to build and nurture relationships with stakeholders
• Proficiency in utilizing marketing automation and analytics platforms, such as Pardot, Salesforce, and Tableau to track and measure campaign performance is a plus

Responsibilities

• Manage programs and events that help us reach executive buyers, expand wall-to-wall deals, accelerate pipeline growth, and support our revenue marketing objectives through elevated in-person experiences in our top accounts
• Create, launch, and manage event program briefs to include cross-functional team inputs and project deliverables
• Collect, report, and analyze field marketing data, making data-driven recommendations for improvements on event programs
• Own dedicated internal communication channels and create enablement materials for on-site attendees, including pre-show event prep documentation, pre-and post-show outbound sequences, event kickoffs, and post-show retros
• Enhance field activations, build and maintain strong relationships with key internal stakeholders and external event vendors, agencies, and venues
• Manage and coordinate logistics for field events, ensuring successful execution and follow-up
• Travel onsite to event programs as needed

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year, 12 days of paid holidays per year, two floating holidays per year, and flexible sick time
• Generous stipends (including those for caregiving, pet care, wellness, your home office, and more)
• Annual professional development budget and opportunities