Field Marketing Manager

Summary

Join Wellhub, a corporate wellness platform, as a B2B Field Marketing Manager in São Paulo! You will be responsible for developing and executing marketing strategies to generate leads and accelerate pipelines for enterprise and mid-market accounts. This role requires experience in B2B field marketing, digital campaign management, and marketing automation tools. You will collaborate with sales, product, and customer success teams to achieve revenue goals. Wellhub offers a flexible work environment, comprehensive benefits, and opportunities for career growth. The ideal candidate possesses strong analytical skills, data-driven decision-making abilities, and a collaborative work style.

Requirements

• Possess academic credentials in Advertising and Marketing
• Have proven experience in integrated marketing and digital campaign management
• Have hands-on experience in B2B field marketing and driving business growth through targeted campaigns across various events
• Have a strong background using marketing automation tools like Salesforce Marketing Cloud and Hubspot
• Have managed demand generation campaigns that include segmentation strategies, A/B testing, and a variety of channels
• Possess problem-solving abilities, organizational skills, and logical reasoning
• Have proficiency in Portuguese and English
• Ability to thrive in dynamic environments

Responsibilities

• Analyze, generate, and accelerate our pipelines, looking into channel performance, sales cycles, conversion rates and other key metrics
• Lead the strategy on messaging and keep your finger on the pulse of market and competitor changes and trends
• Consistently provide insights on how to adapt to competitor and market trends and mitigate risks
• Create a lead generation strategy for enterprise and mid-market accounts (social media, nurture)
• Develop and execute impactful B2B events, webinars, and trade shows that prioritize client engagement and ROI measurement
• Understand our segments, industries and personas, and lead the strategy to adapt our marketing efforts to the sales cycle and the buyer’s journey
• Strive to build a predictable pipeline that makes it easy to forecast and replicate success
• Partner with PR and our content creators to create more content, promote it more efficiently and help BR Wellhub and our country lead become thought leaders in the market
• Be a business partner to the BR Revenue teams, working in alignment with them and ensuring mutual accountability to guarantee the revenue team can anticipate marketing action as well as understand marketing impact
• Engage with executive level stakeholders, build resource and budget business cases that require buy-in and have impact across different markets and teams
• Establish goals, analyze participant costs, and assess ROI to guide future marketing initiatives effectively
• Influence HR leaders directly through industry events and partnerships
• Live the mission: inspire and empower others by genuinely caring for your own wellbeing and your colleagues. Bring wellbeing to the forefront of work, and create a supportive environment where everyone feels comfortable taking care of themselves, taking time off, and finding work-life balance

Preferred Qualifications

Experience targeting HR leaders

Benefits

• Health, dental, and life insurance
• Flexible hybrid and full remote work options; home office stipend and monthly flexible work allowance
• Flexible schedule to adjust working hours based on personal schedule, time zone, and business needs
• Access to onsite gyms and fitness studios, digital fitness programs, and online wellness resources for meditation, nutrition, mental health support, and more; Gold plan at no cost, and other premium plans significantly discounted
• Vacations after 6 months and 3 days off per year + 1 day off for each year of tenure (up to 5 additional days) + extra day off for your birthday
• 100% paid parental leave to all new parents and extended maternity leave
• Outstanding opportunities for personal and career growth