Partner Marketing Manager

Vercel
Summary
Join Vercel as a Partner Marketing Manager to build and scale co-marketing programs across Vercel's growing partner ecosystem, including GSIs, digital agencies, ISVs, and cloud providers like AWS. You will be the first dedicated partner marketing hire, working cross-functionally to develop and implement high-impact partner initiatives. This role involves shaping go-to-market strategies with partners, launching new solutions, and creating marketing campaigns. The position is ideal for someone who thrives in high-growth environments and enjoys building scalable systems. The role offers a hybrid work model with in-office anchor days for those within commuting distance of SF, NY, London, or Berlin offices, and a fully remote option otherwise. Vercel is committed to fostering an inclusive community.
Requirements
- 6+ years in B2B marketing, with 3+ years focused on partner or ecosystem marketing
- You’ve owned GTM campaigns with GSIs, ISVs, or cloud platforms — and know what “good” looks like
- Strategic thinker with a bias toward shipping — you know when to workshop and when to execute
- Strong writer and storyteller — especially when simplifying technical products for external audiences
- Collaborative, clear communicator who works well with sales and cross-functional teams
Responsibilities
- Run joint marketing campaigns with top partners — with clear goals, clear assets, and clear outcomes
- Launch new integrations, marketplace listings, and co-sell motions with tight GTM plans
- Build partner-facing content that actually gets used: case studies, one-pagers, landing pages, decks
- Plan and execute partner activations — digital, in-person, and everything in between
- Partner with field teams and sales to make sure we’re covering the right accounts, not just checking boxes
- Create and maintain a library of stories and proof points that partners can rally around
- Track and report on campaign performance, sourced pipeline, and influence
Preferred Qualifications
- You know your way around the frontend, ecommerce, or cloud developer ecosystem
- You’ve built programs with AWS — especially marketplace or co-sell
Benefits
- Competitive compensation package, including equity
- Inclusive Healthcare Package
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills
- Flexible Time Off
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed
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