Remote Freelance Digital Analytics Specialist

Summary

FreeUp is seeking a skilled freelancer with expertise in Google Analytics, Google Search Console, Event Tagging, and Google Tag Manager for a unique project. Key responsibilities include setting up, managing, and analyzing data, monitoring website traffic, implementing event tracking, creating and managing tags, uploading data exports, and leveraging HubSpot.

Requirements

• Proven experience with Google Analytics, including advanced features and reporting
• Strong knowledge of Google Search Console and its applications in SEO
• Expertise in setting up and managing event tagging within Google Analytics
• Proficiency in Google Tag Manager for managing tags, triggers, and variables
• Experience with uploading data exports into Datorama and Power BI via FTP
• Solid understanding of HubSpot backend
• Excellent problem-solving skills and attention to detail

Responsibilities

• Set up, manage, and analyze data to provide insights on website performance and user behavior
• Monitor website traffic, performance, and SEO metrics to ensure the health of our digital presence
• Implement and manage event tracking within Google Analytics to measure user interactions and key conversions
• Create, manage, and troubleshoot tags to efficiently track and manage website data
• Upload data exports into Datorama and Power BI via FTP, ensuring accurate and timely data integration
• Leverage HubSpot expertise to optimize CRM processes, manage campaigns, and analyze customer data