Gaming User Acquisition Specialist

Summary

Join AppSamurai, a one-stop shop for mobile games and apps, as a Gaming User Acquisition Specialist. In this role, you will work with leading gaming studios to identify business goals and develop user acquisition strategies. You will manage mobile campaigns, analyze performance metrics, and provide optimization recommendations. You will also collaborate with internal teams to improve solutions and integrate with new partners. This position requires 3+ years of experience in mobile game user acquisition and a bachelor's degree or equivalent experience. You will be a trusted advisor, helping games and apps grow and monetize profitably.

Requirements

• 3+ years of mobile game user acquisition , DSP, performance marketing, or branding campaign management experience
• Have proven experience with gaming companies or in-house experience with game and app developers
• Bachelor's degree in business, engineering, statistics, or related field or equivalent work experience
• Have fluency in English , another language is a plus
• Have a solid understanding of how mobile games generate revenue
• Have proven analytical skills with the ability to create ad-hoc business reports

Responsibilities

• Work with some of the leading gaming studios and their user acquisition and monetization teams to identify business goals, opportunities, and online marketing objectives and assure the highest level of ROAS
• Develop and execute user acquisition strategies to reach diverse audiences across gaming platforms
• Help games and apps grow and monetize in a profitable, sustainable, and high volume capacity by becoming a trusted advisor
• Manage mobile campaigns on AppSamurai's and our partners' dashboards in accordance with the strategy
• Monitor, analyze, and report on campaign performance metrics, providing detailed insights and recommendations for optimization
• Partner with the product, engineering, and data science teams to develop better solutions and lead new integration efforts to reach more partners
• Provide subject matter expertise to AppSamurai sales teams and customers in terms of best practices and capabilities to ensure balanced revenue strategies
• Participate, contribute, and help develop internal training courses