User Acquisition Manager

Summary

Join TechBiz Global as a User Acquisition Manager for a short-term consulting project! This exciting opportunity involves providing expert consultation on entering and growing in the Korean digital market. You will identify effective marketing channels, advise on outreach strategies, and support paid campaign optimization. Leverage your deep knowledge of the Korean digital ecosystem and user behavior to share insights on creative localization and A/B testing. Deliver a roadmap with actionable items and KPIs for the client's internal team. This role is perfect for a performance marketing specialist with proven experience in South Korea.

Requirements

• Proven experience in user acquisition and performance marketing in South Korea (3+ years minimum)
• Deep knowledge of the Korean digital ecosystem, including local ad networks, platforms, trends, and user behaviors
• Experience with managing and optimizing performance campaigns (CPA, CPL, CPI, ROAS)
• Fluent in Korean and proficient in English (written and verbal)
• Strong analytical mindset and ability to translate data into actionable insights
• Ability to work independently and deliver clear, practical recommendations

Responsibilities

• Provide expert consultation on how to successfully enter and grow in the Korean digital market
• Identify and recommend the most effective marketing and acquisition channels (e.g., Kakao, Naver, YouTube, Instagram, Google, TikTok, etc.)
• Advise on outreach strategies and media buying practices specific to South Korea
• Support the setup and optimization of paid campaigns across multiple platforms
• Share insights on local user behavior, creative localization, and A/B testing tactics that perform in Korea
• Recommend tools, agencies, or partnerships relevant to the market
• Deliver a roadmap with practical action items and KPIs for the internal team to execute

Preferred Qualifications

• Prior experience in consulting, freelancing, or project-based advisory roles
• Background in B2C mobile apps, gaming, e-commerce, or SaaS sectors
• Familiarity with market entry strategy and cross-cultural marketing