General Manager

Summary

Join Honor's Owned & Operated (O&O) team as General Manager and lead the growth, operations, and P&L performance of a portfolio of territories. This role involves developing and implementing operating playbooks, building high-performing teams, and piloting innovative initiatives to improve home care. You will drive revenue growth, ensure operational excellence, and collaborate with cross-functional teams. The position requires strong leadership, analytical skills, and experience in operational leadership and P&L management. Travel is required approximately 2-3 days per week, twice a month. This is a hands-on leadership opportunity to make a tangible difference in the lives of aging adults and their families.

Requirements

• 6+ years in operational leadership (multi-site/multi-territory preferred), managing P&L, scaling revenue, and leading cross-functional teams
• Experience thriving in high-growth, tech-enabled, digitally native operation
• Proven track record of driving revenue growth through a combination of lead generation, sales funnel conversion, and operational efficiency improvements
• Strong analytical skills, diving into complex data to uncover insights, turning them into real-world strategies and actionable steps to drive results and manage performance; with hands-on experience using Excel, and/or other BI tools
• Demonstrated success leading change initiatives and operational transformations in complex, fast-paced environments
• Proven ability to own growth and operations across dynamic markets—navigating ambiguity and variability to build, test, and scale repeatable playbooks that drive sustainable performance and expansion

Responsibilities

• Drive Business Growth and Own P&L
• Own the full P&L for assigned O&O territories, driving revenue growth, profitability, and operational excellence
• Implement initiatives that accelerate organic YoY growth, moving territories toward aspirational targets of XX%+ annual growth
• Collaborate with the VP of O&O and cross-functional teams to develop and execute strategies to increase referral lead generation, improve sales conversion, and engage clients more effectively
• Operational Excellence & Scalability
• Build and implement scalable operational playbooks that drive consistency, efficiency, and results across all functional areas
• Standardize processes and resource allocation frameworks to support sustainable growth across territories
• Identify and address gaps in team structure, tools, and reporting to improve operational performance and enable data-driven decision-making
• Lead efforts to standardize reporting and data accuracy, enabling teams to monitor performance, identify trends, and take corrective action
• Pilot Innovation and Shape Strategy
• Pilot new initiatives, technologies, and operational models that address systemic challenges in home care
• Lead experimentation efforts, including data-driven sales processes and referral pipeline management, and translate insights into scalable models for broader adoption across the Home Instead network
• Lead High Performing Teams
• Lead, mentor, and develop cross-functional teams aligned with Honor’s mission, driving a culture of ownership, accountability, and continuous improvement
• Set clear goals and expectations, monitor team performance through standardized reporting, and ensure consistent execution
• Foster strong collaboration across regional and corporate partners to prioritize and deliver operational objectives

Preferred Qualifications

MBA is a plus

Benefits

• Medical, dental and vision coverage including zero cost plans for employees
• Short Term Disability, Long Term Disability and Life Insurance are fully employer paid with a voluntary additional Life Insurance option
• A generous time off program
• Mental health benefits
• Wellness program
• Discount program
• 401K with up to a 4% employer match
• Generous equity packages that increase with position level and responsibilities