General Manager

Summary

Join Who Gives A Crap, a high-growth B Corp making eco-friendly products and donating 50% of profits to provide clean water and sanitation globally. We seek a General Manager to lead our US region, defining market strategy, driving growth across all channels, and leading cross-functional teams. This newly created role requires extensive US retail and commercial operations experience. You will develop and execute strategies to expand our retail presence, boost customer growth, and evolve product and pricing strategies. The ideal candidate is a data-driven leader with a proven track record of building new markets and scaling teams. We offer competitive salaries, healthcare support, generous paid leave, learning and development opportunities, and a commitment to making a positive global impact.

Requirements

• Extensive experience as a General Manager, ideally with experience launching & scaling brands in retail
• Expertise in the US market
• Ability to lead people at all stages of their careers
• Proven track record of building new markets and scaling teams
• Ability to make data-driven decisions
• Ability to turn customer, competitor, and market insights into actionable strategies
• Ability to balance ambitious growth with sustainable profitability

Responsibilities

• Lead the team to finalize FY25 H2 regional plans and strategize for FY26
• Develop a 3-5 year strategy for expanding retail presence across the US, including channel approaches, propositions, and defining success metrics
• Steer a cross-functional group to devise plans for turbocharging new customer growth
• Support the evolution of product and pricing strategies, and prioritize US geographies
• Provide guidance and support to a cross-functional team (marketing, sales, supply chain, etc.) to develop and execute a roadmap to hit goals
• Build a localized test-and-learn roadmap with hypotheses and success metrics to maximize sustainable growth

Preferred Qualifications

• Generalist skills
• Knack for building strong cross-functional relationships
• Ability to thrive in a fast-paced, growing environment

Benefits

• Competitive, market-informed salaries
• Meaningful support towards healthcare for our team around the world
• Generous paid leave
• Tailored learning and development opportunities
• Free toilet paper