General Manager

Summary

Join Who Gives A Crap, a high-growth startup dedicated to providing clean water and sanitation to those in need, as their General Manager for the UK region. This newly created role requires a leader with extensive UK market experience to define and execute a growth strategy, lead cross-functional teams, and drive sustainable growth. You will be responsible for crafting a long-term vision for retail growth, boosting customer acquisition, contributing to product and pricing strategies, and mentoring a high-performing team. The ideal candidate will have a proven track record of success in a scale-up environment, possess deep market knowledge, and be passionate about making a positive impact on the world.

Requirements

• You’re a true expert when it comes to the UK market, and ideally, you’ve already made your mark as a Growth-oriented General Manager
• Your versatile skill set is complemented by your experience in leading diverse teams at different stages of their careers, and you know how to forge meaningful cross-functional relationships that drive results
• You’re at your best in a scale-up environment and have a proven track record of contributing to the growth stories of brands in the UK market
• Whether you’ve led market expansions, accelerated product launches, or optimised team performance, you’ve been a driving force behind growth
• Your deep market knowledge empowers you to make data-driven decisions, set ambitious yet achievable goals, and develop holistic strategies that drive real impact
• You know how to leverage customer, competitor, and market insights to shape growth strategies, always balancing bold ambitions with sustainable profitability

Responsibilities

• Driving the UK regional strategy for the second half of FY25, while laying the groundwork for ambitious plans in FY26 (starting in July!)
• Crafting a long-term vision for our retail growth in the UK, including innovative channel strategies and defining clear success metrics
• Leading a cross-functional team to develop initiatives that will significantly boost new customer acquisition and expand our brand's reach across the UK
• Contributing to the evolution of our product and pricing strategies, with a focus on identifying key UK market opportunities
• Mentoring and guiding a high-performing team across marketing, sales, supply chain, and other areas, to ensure the successful execution of our strategic roadmap
• Designing and implementing a robust test-and-learn framework with clear hypotheses and success metrics, to drive sustainable growth in the UK market

Benefits

We also believe that helping to make the world a better place should be rewarded accordingly – that’s why we offer competitive, market informed salaries, meaningful support towards healthcare for our team around the world, generous paid leave , tailored learning and development opportunities, and free toilet paper (yes, you read that right)