Global Customer Marketing Manager

Summary

Join Docplanner, a leading healthcare technology company, as a Customer Marketing Specialist. This role focuses on driving revenue growth through upselling and cross-selling initiatives within the SaaS industry. You will develop and execute global marketing strategies, manage projects end-to-end, and collaborate with various teams. The ideal candidate possesses 3-5 years of experience in customer marketing, strong analytical skills, and proficiency in marketing automation tools. Docplanner offers a flexible remuneration system, share options, remote work options, flexible hours, paid time off, and health insurance.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry
• Excellent written and verbal communication skills
• Proficiency in marketing automation tools and CRM systems (knowledge of HubSpot or SalesForce is an advantage)
• Ability to work independently and as part of a global team
• Strong analytical skills and a data-driven mindset
• Ability to manage multiple projects and meet deadlines in a fast-paced environment

Responsibilities

• Manage upselling and cross-selling projects within the existing customer base, with a focus on revenue growth
• Oversee all aspects of owned projects end-to-end: defining, planning, and executing
• Standardize processes across diverse markets, with a focus on building scalable solutions
• Prepare and execute segmented communication plans to effectively reach diverse customer groups
• Utilize data-driven insights to tailor messaging and offers to specific customer segments
• Ensure consistency and personalization in all customer communications to enhance engagement and conversion rates
• Implement inbound marketing approaches to attract and convert leads into opportunities for upsell and cross-sell or drive e-commerce purchases
• Develop targeted campaigns through email or through product touch points to nurture customer relationships, ensure product adoption and grow awareness of additional features and products
• Monitor and optimize campaigns to ensure a steady pipeline of qualified leads or predictable e-commerce growth
• Contribute to the growth of high-potential projects by identifying and leveraging key opportunities
• Support the development and execution of strategies to scale successful initiatives globally
• Monitor and report on the performance of owned projects and marketing initiatives and improve performance through continuous analysis and optimizations
• Work closely with local market teams to understand regional needs and tailor marketing strategies accordingly
• Partner with the product marketing team to ensure that customer marketing initiatives align with product launches and updates
• Collaborate with CS teams to achieve a common communication strategy with the customer base and the most optimal contact management to increase revenue
• Cooperate with different marketing teams to create, develop and execute planned projects, ensuring synchronization of efforts and driving collective success

Benefits

• Flexible remuneration and benefits system via Flexoh, which includes: restaurant card, transportation card, kindergarten, and training tax savings
• Share options plan after 6 months of working with us
• True flexibility and work-life balance
• Remote first in one of our legal entities or hybrid work model in one of our office locations
• Flexible working hours
• Paid time off according to your location of work
• Additional paid holiday on your birthday or work anniversary (you choose what you want to celebrate)
• Health insurance according to your location of work
• Access to iFeel, a technological platform for mental wellness offering online psychological support and counseling