Director of Global B2B Marketing

Keeper Security, Inc. Logo

Keeper Security, Inc.

๐Ÿ“Remote - United States

Summary

Join Keeper Security as their experienced Director of Global B2B Marketing to lead and manage marketing strategies, campaigns, and a team of marketers. This 100% remote position, with a hybrid option for Chicago-area candidates, requires periodic domestic and international travel. You will drive demand for Keeper's business product offerings within a fast-growing cybersecurity company. The role involves leading a global team, designing and optimizing marketing campaigns, and collaborating with sales and channel leaders. You will also manage the marketing budget, report on performance, and foster a culture of innovation. Keeper offers a comprehensive benefits package.

Requirements

  • 10+ years of experience in B2B marketing, with a track record of success in demand generation, pipeline acceleration and revenue growth; SaaS experience is required
  • 5+ years of experience leading and managing results-oriented, high-performing global marketing teams
  • Deep understanding of global B2B marketing strategies and tactics with expertise in campaigns, digital marketing and ABM across multiple channels and geographies
  • Strong familiarity with marketing tools and platforms, including HubSpot, Salesforce, Google Ads, paid social, ABM (e.g., Demandbase, 6Sense) and web analytics tools (e.g., Google Analytics)
  • Experience in budget management, with the ability to effectively allocate resources and optimize spend to maximize ROI
  • Strong proficiency in B2B marketing metrics, with the capability to track, analyze and interpret performance data to inform strategic decisions
  • Proven ability to drive complex, multi-stakeholder processes and cross-team programs, building strong relationships across functions
  • Outstanding verbal and written communication skills for a global audience
  • Willingness and ability to travel for meetings, events and conferences as required
  • Bachelor's or Masterโ€™s degree in Marketing, Business Administration or related field

Responsibilities

  • Own and execute Keeperโ€™s global B2B growth marketing strategy, spanning public and private sector audiences, to drive inbound demand, pipeline acceleration, customer acquisition and revenue growth across all regions and segments
  • Lead a high-performing, cross-functional global marketing team, including regional leaders in EMEA and APAC, customer marketing and public sector marketing
  • Design and optimize multi-channel campaigns across digital, events, content and ABM while ensuring alignment with buyer journeys, regional nuances and product positioning
  • Drive go-to-market strategy for product launches and feature rollouts, partnering closely with product marketing, sales and customer success to ensure alignment and impact
  • Collaborate with regional sales and channel leaders to align on pipeline goals, prioritize target accounts and execute integrated campaigns that support both direct and partner-led growth
  • Lead full-funnel marketing initiatives including lead nurturing, upsell/cross-sell motions and win-back campaigns to support lifecycle engagement and expansion
  • Monitor and report on marketing performance, providing clear insights into pipeline contribution, ROI by channel and regional impact to executive stakeholders
  • Manage and optimize the global B2B marketing budget, ensuring strategic investment across channels, teams and initiatives to maximize ROI
  • Foster a culture of accountability, innovation and continuous improvement, mentoring team members and championing best-in-class marketing practices across the organization

Preferred Qualifications

Cybersecurity experience is preferred

Benefits

  • Medical, Dental & Vision (inclusive of domestic partnerships)
  • Employer Paid Life Insurance & Employee/Spouse/Child Supplemental life
  • Voluntary Short/Long Term Disability Insurance
  • 401K (Roth/Traditional)
  • A generous PTO plan that celebrates your commitment and seniority (including paid Bereavement/Jury Duty, etc)
  • Above-market annual bonuses

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