Global Performance Marketing Manager

Summary

Join Remote as their Global Performance Marketing Manager and drive the success of regional performance marketing campaigns. You will collaborate with regional teams to implement localized campaigns across various paid channels, ensuring alignment with global strategies. Leverage your expertise in data analysis, ad creative development, and platform management to optimize campaign performance and achieve key business objectives. This fully remote position offers flexible working hours and a competitive compensation package. Remote prioritizes a healthy work-life balance and provides various benefits, including paid parental leave and a learning budget. Apply now to join a global team committed to innovation and authenticity.

Requirements

• Proven ability to manage large-scale, multi-region campaigns and allocate budgets effectively to maximize ROI
• Advanced knowledge of platforms such as Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, Google Display Network, and programmatic platforms like DV360
• Skilled in analyzing data using tools like Google Analytics and extracting actionable insights for continuous improvement
• Expertise in developing and optimizing ad creatives, including video, static, and interactive formats, in collaboration with design teams
• Experience with tracking tools (e.g., Google Tag Manager, pixel implementations), attribution modeling, and conversion rate optimization
• Strong communication skills to present strategies and performance insights clearly to stakeholders and cross-functional teams
• Agile in adopting new platforms, trends, and techniques, with a proactive approach to testing emerging opportunities
• Demonstrated success in achieving KPIs for paid media campaigns and delivering measurable business outcomes

Responsibilities

• Develop and implement global paid social and display advertising strategies aligned with business objectives and marketing goals
• Oversee and optimize multi-channel campaigns, including creative development, audience targeting, and bid strategies across platforms
• Analyze campaign performance, providing actionable insights and presenting reports focused on growth opportunities and key KPIs like ROI and CTR
• Plan and allocate budgets efficiently across channels, ensuring optimal use of resources to achieve campaign objectives
• Implement advanced segmentation strategies using first-party data, behavioral insights, and demographic profiling to ensure relevance and engagement
• Lead A/B and multivariate testing to refine ad creative, copy, targeting, and bidding strategies, continuously improving campaign efficiency
• Manage relationships with platforms and external agencies, staying informed of platform updates and best practices
• Collaborate with regional teams to align campaigns with local market needs while maintaining global consistency

Preferred Qualifications

Applications from the following locations as we encourage our teams to diversify

Benefits

• Work from anywhere
• Flexible paid time off
• Flexible working hours (we are async )
• 16 weeks paid parental leave
• Mental health support services
• Stock options
• Learning budget
• Home office budget & IT equipment
• Budget for local in-person social events or co-working spaces