Performance Marketing Manager

Summary

Join Seqera as a Performance Marketing Manager and drive impactful growth across demand generation and marketing programs. This key role involves owning and optimizing strategies, execution, and performance of initiatives across various funnel stages. Reporting to the VP of Marketing, you will shape the performance marketing approach, collaborate with cross-functional teams, and ensure alignment with the go-to-market strategy. You will develop and manage high-impact campaigns, leverage expertise in growth marketing areas, and ensure alignment with sales to drive pipeline progression and revenue growth. Your analytical skills will be crucial for forecasting, measuring, and reporting on program effectiveness. You will also mentor junior team members.

Requirements

• 6+ years of experience in B2B growth or performance marketing, preferably in the software industry
• Strong analytical skills with experience in forecasting, analyzing, and reporting on KPIs
• Proficiency with marketing technology stacks, including CRM, marketing automation, and analytics platforms
• Exceptional project management and organizational skills
• Proven success across multiple growth marketing areas, including ABM, technical SEO, email, paid media, content marketing, lifecycle, and web optimization
• Demonstrated ability to manage competing priorities and multiple parallel projects while staying on budget and within timelines
• Strong, thoughtful, and effective communicator, both in 1:1 settings and within the larger team/company

Responsibilities

• Lead the strategy and execution for one or more funnel stages (acquisition, conversion, acceleration) and define KPIs for each
• Develop and execute multi-channel programs to drive key KPIs in alignment with growth marketing, marketing operations, events, and field marketing teams
• Oversee budgets for both evergreen and one-off programs, handling planning, procurement, and vendor renewals with finance
• Act as the key liaison between marketing and sales to ensure optimal funnel conversion, pipeline progression, and lead routing
• Partner with marketing and revenue operations teams to ensure detailed tracking and analysis of program performance
• Drive new business acquisition and cross-sell strategies, with accountability for meeting pipeline and growth targets
• Forecast, measure, analyze, and report on the impact of demand generation programs on sales pipeline, revenue, and deal cycle duration
• Mentor and advise junior team members, fostering skill development and knowledge sharing

Benefits

• Flexible working hours and remote-friendly culture
• International working environment with more than 25 nationalities
• Passionate & talented team
• Continuous skills development
• Team retreats and bonding activities
• A culture where your opinion is valued and your decisions have a real impact on the industry
• Excitement of a fast-growing startup in a constantly changing environment
• Time off: 20 days for vacations per year, 3 days given by Seqera in December of 2024, and the national/public holidays according to your location
• Equity
• Private health insurance
• Private life insurance
• 401K
• Home office allowance (valued at 1,000 USD)
• Subscription to Oliva, Mental Health App
• Learning and development budget per year (1,000 USD)