Go to Market Content Manager

Summary

Join Sword Health, a Forbes Best Startup Employer, and become our Product Marketing Specialist/Manager. You will be part of the B2B growth team, reporting to the leadership team and responsible for developing and executing go-to-market strategies. This role requires bridging the gap between business units and equipping sales teams with effective materials. You will measure and optimize product marketing performance using data-driven insights. Sword Health offers a stimulating, fast-paced environment with room for creativity, career development, and a competitive salary. We are a remote-first company with unlimited vacation and a flexible work environment. This is an opportunity to make a significant difference in a rapidly growing company.

Requirements

• 5-10 years of experience in product marketing, go-to-market strategy, or B2B marketing, ideally in SaaS, tech, or healthcare industries
• Proven track record of successfully launching and positioning products, developing compelling narratives, and driving measurable business impact
• Strong strategic and creative thinking, with the ability to craft messaging that resonates with buyers while optimizing for performance and engagement
• Exceptional cross-functional collaboration skills, ensuring alignment between marketing, product, sales, and customer success teams
• Strong project management abilities, including managing timelines, stakeholder expectations, and deliverables across multiple teams

Responsibilities

• Develop and execute go-to-market strategies, ensuring clear positioning, messaging, and differentiation for Sword Health’s solutions
• Bridge the gap between business units, verticals, and the commercial team, ensuring a consistent tone of voice, messaging, and market positioning across all touchpoints
• Equip sales teams with high-impact materials, including pitch decks, one-pagers, and objection-handling guides, FAQs & training
• Measure and optimize product marketing performance, using data-driven insights to improve engagement and positioning

Preferred Qualifications

• A passion for creativity and innovation, with an eye for disruptive ideas that challenge industry norms
• A hands-on, proactive approach to product marketing, ensuring seamless execution while continually optimizing messaging and positioning
• Demonstrated success in driving product adoption and market awareness through bold and unconventional go-to-market strategies
• Experience collaborating with design, content, and sales teams to deliver integrated, high-impact marketing initiatives
• A portfolio or examples of past product launches, positioning strategies, or sales enablement materials that have driven measurable growth
• Experience in the technology, startup, or scale-up space (industry agnostic)

Benefits

• A stimulating, fast-paced environment with lots of room for creativity
• A bright future at a promising high-tech startup company
• Career development and growth, with a competitive salary
• The opportunity to work with a talented team and to add real value to an innovative solution with the potential to change the future of healthcare
• A stimulating environment with room for creativity
• A flexible environment where you can control your hours (remotely) with unlimited vacation
• Access to our health and well-being program (digital therapist sessions)
• Remote or Hybrid work policy
• Comprehensive health, dental and vision insurance*
• Life and AD&D Insurance*
• Financial advisory services*
• Supplemental Insurance Benefits (Accident, Hospital and Critical Illness)*
• Health Savings Account*
• Equity shares*
• Discretionary PTO plan*
• Parental leave*
• 401(k)
• Flexible working hours
• Remote-first company
• Paid company holidays
• Free digital therapist for you and your family