Content Marketing Manager

Summary

Join Tillster as a Content Marketing Manager and contribute to brand storytelling, thought leadership, and demand-driving content. You will build a strong content engine to attract, engage, and convert customers. Responsibilities include developing high-value content, fueling inbound marketing, strengthening SEO, supporting sales, building customer trust and loyalty, and ensuring brand consistency. The ideal candidate possesses 4+ years of experience in a content role, a bachelor's degree in a related field, strong writing and editing skills, and expertise in SEO and content management tools. Tillster offers competitive compensation, including a base salary range of $95,000-$110,000, equity, comprehensive health benefits, paid time off, retirement plan, and professional development opportunities. The position is remote but requires US residency.

Requirements

• 4+ years of experience in a content role
• Bachelor’s degree in English, Communications, Marketing, Journalism or a related field
• Strong writing and editing skills
• Ability to content styles to suit distributions channel and and audience
• Ability content from ideation to research to outline to finished product with minimal supervision
• Have a point of view on how to best incorporate and utilize Gen AI
• Super-user of SEO tools such as SimilarWeb, SEMRush, Ahrefs, Moz, or similar
• Super-user of Email and CMS tools such as Active Campaign, Hubspot
• Explore, manage, articulate and iterate which tools to consider for your success

Responsibilities

• Develops high-value, high-impact content (blogs, whitepapers, case studies) to establish industry authority
• Fuels inbound marketing and demand generation, driving lead conversion
• Strengthens SEO to attract high-intent prospects
• Supports sales with compelling content to nurture leads
• Builds trust and loyalty with engaging, educational content
• Enhances customer experience with helpful resources and thought leadership
• Showcases success stories to reinforce credibility and retention
• Ensures brand consistency across all content and marketing channels
• Aligns with demand generation, social media, and product marketing for cohesive campaigns
• Equip sales with targeted content to improve engagement
• Upcycles and streamlines content production for efficiency and scalability
• Own and drive the editorial calendar, ensuring key publish dates are well understood and socialized amongst stakeholders
• Serve as the primary writer for Tillster, providing new, original content that may serve multiple purposes across demand gen, product launches, SEO and brand awareness
• Strategize, ideate, and research topics for thought leadership content
• Analyze and report performance metrics
• Develop content, including but not limited to, top of funnel blogs, in-depth, data-based white papers, ebooks, benchmark reports, ad copy, emails, website copy, long-form content and any other form of written content
• Other duties as directed or required
• Adhere to SEO best practices and content trends
• Ensure content is distinctly Tillster and work with demand gen for clear distribution and promotional plan
• Partner with Sales to understand focus areas for our go-to-market, and create content that speaks directly to the needs of our buyers in these industries
• Creates multimedia such as videos, explainers, testimonials, webinar preps, sales shorts and customer stories that can be supported across multiple distribution channels such as LinkedIn, Youtube, podcast, website, etc

Benefits

• Expected base salary range $95,000 - $110,000
• Equity: All employees within the U.S. are eligible to participate in the Stock Option Plan
• Health Benefits: All full-time, regular employees and their dependents are eligible for medical, dental, vision and FSA benefits. Additional health benefits include Healthcare and Dependent Care reimbursement programs, Employee Assistance Program (“EAP”) and Optum Care 24-hour confidential medical counseling services
• Holidays: The company observes ten (10) paid holidays per calendar year
• Paid Time Off (PTO): Full-time, regular employees earn 15 days of PTO in the first 12-months of continuous service, and 22 days in subsequent years. Eligible part-time employees earn pro-rated PTO
• Retirement: Effective with your employment start date, you will be eligible to participate in the 401(k) Plan
• Education, Learning & Development: We offer college tuition and education assistance programs; LinkedIn Learning courses; and ongoing learning and development opportunities