Google Analytics Specialist

Summary

Join Tech Holding as a skilled Google Analytics Specialist and contribute to data-driven decision-making. This role involves analyzing website and user behavior data, optimizing tracking strategies, and implementing data collection enhancements. You will collaborate with cross-functional teams, ensuring seamless data integration and providing actionable business recommendations. The ideal candidate possesses strong technical skills in Google Analytics, GTM, JavaScript, and SQL. Experience in A/B testing, data segmentation, and funnel analysis is crucial. This position offers remote work opportunities and flexible work hours.

Requirements

• 3+ years of experience in Google Analytics, including advanced tracking setup and data visualization
• Strong technical proficiency in Google Tag Manager (GTM), JavaScript, and data-layer implementations
• Proficiency in SQL for data extraction and analysis
• Experience analyzing and optimizing website traffic, marketing campaign performance, and user engagement data
• Expertise in A/B testing, data segmentation, and funnel analysis
• Strong documentation skills to maintain clear tracking implementation records
• Experience integrating Google Analytics data into broader data warehousing solutions
• Project management experience to lead analytics tracking implementations and optimizations

Responsibilities

• Assess and optimize Google Analytics tracking, including events, tags, and data collection strategies
• Develop a technical roadmap to align Google Analytics with business objectives
• Implement tracking enhancements using Google Tag Manager (GTM) and Google Analytics to improve data accuracy
• Conduct thorough testing (unit and end-to-end) to ensure data integrity and tracking efficiency
• Document technical implementations and provide detailed guidelines for future analytics improvements
• Collaborate with cross-functional teams (Marketing, Product, Data Management) to ensure seamless data integration
• Support enterprise data ingestion, ensuring Google Analytics data is correctly processed into the data warehouse
• Provide reports and insights, translating raw data into actionable business recommendations
• Monitor performance metrics and ensure the tracking system aligns with business KPIs

Preferred Qualifications

• Experience with Adobe Analytics, Matomo, or other web analytics tools
• Knowledge of data privacy regulations (GDPR, CCPA) and compliance tracking strategies
• Familiarity with cloud platforms (AWS, GCP) and business intelligence tools (Power BI, Looker)

Benefits

• Remote Work Opportunities
• Flexible Work Hours