Go-To-Market Engineer

Summary

Join CentralApp, a Belgian SaaS startup, as their Go-To-Market Engineer. You will play a key role in their transition to an AI-powered website builder, focusing on lead generation infrastructure, funnel optimization, and self-signup processes. Collaborate with product, sales, and customer success teams to ensure successful adoption of the new AI website builder. You will (re)build the company's tool stack, design automations and integrations, and create data flows and dashboards to track key metrics. Troubleshoot technical challenges and contribute ideas to enhance user experience. This is a high-impact role offering flexibility to work remotely or in Brussels.

Requirements

• 2–5 years of experience in a role supporting Go To Market teams or in a similar role
• Comfortable with no code tools and building integrations between systems (Zapier)
• A solid understanding of SaaS customer journeys, especially Product-Led Growth (PLG) and Sales-Led Growth (SLG) models
• A collaborative, entrepreneurial spirit — you love spotting opportunities to make things better, faster, and simpler
• An analytical mindset — you base decisions on real customer behavior and performance metrics

Responsibilities

• Build and optimize the infrastructure needed for lead generation (outbound, inbounds and partners), funnels to convert from free to premium, self-signup, onboarding flows and activation
• Work closely with product, sales, and customer success teams to ensure our new AI website builder is successfully adopted across different customer segments
• (Re)Build our Tool Stack : CRM, Calendar, Calling, Marketing Automation, Emailing, etc
• Design and implement automations, integrations, and internal tools to streamline go-to-market operations (e.g., CRM integrations, customer tracking, marketing automation)
• Help create data flows and dashboards that track acquisition, activation, and retention across both sales-led and product-led motions
• Troubleshoot go-to-market technical challenges and own solutions end-to-end
• Contribute ideas to help us blend AI, automation, and human touch-points into a seamless user experience

Preferred Qualifications

Experience working with AI products or rapid-scale startups

Benefits

• Flexibility: Work remotely or join us in Brussels — up to you!
• Competitive salary package