Growth Creative Strategist

Summary

Join Cleo, a fast-growing fintech unicorn, as their first Growth Creative Strategist. This role is crucial for optimizing performance marketing creative and driving user acquisition. You will develop and lead creative strategies for various paid acquisition channels, collaborating closely with the Growth Marketing team and Creative Studio. Responsibilities include acting as a creative brief-writer, tester, and performance-informed editor, translating insights into high-leverage creative ideas, and building a feedback loop between creative and performance data. The ideal candidate possesses a strong understanding of both creative and performance marketing, experience in growth marketing, and an insight-led approach to creative testing. Cleo offers a competitive compensation package, equity, a clear progression plan, flexibility, and various other benefits.

Requirements

• You have a strong understanding of both creative and performance: you can speak fluently with designers and copywriters, but you also know what CTR, CVR, Hook and Thumb Stop Ratio mean - why they matter and how to influence them
• You’ve worked in or closely with a growth marketing team before, ideally in a B2C or consumer tech environment
• You’re insight-led. Whether from data, research, or instinct, your ideas are rooted in understanding people
• You love creative testing. You’re motivated by hypotheses, not just opinions
• You’re energised by structure: building a testing calendar, mapping performance by asset, running creative retros, and helping the team move faster
• You care about brand, but you’re not precious. You know how to bend the rules to hit the goal

Responsibilities

• Develop and lead creative strategies for paid acquisition channels (Meta, TikTok, YouTube, influencers, connected TV etc.) that drive CPA down and LTV up
• Act as a creative brief-writer, tester, and performance-informed editor, partnering with creatives to get to better concepts faster
• Translate product, audience and market insights into high-leverage creative ideas
• Build a feedback loop between creative and performance data - making testing feel strategic and not just tactical
• Own the performance creative roadmap: what are we testing, why, and what are we learning?
• Work closely with channel owners, PMMs, and creatives to ensure messaging and visuals are aligned with Cleo’s brand but optimized for conversion
• Push for bold ideas, not just safe ones. Champion creative that breaks category norms and earns attention

Preferred Qualifications

• Experience in consumer apps or mission-driven B2C companies
• Experience working within a creative agency or in-house studio
• Strong instincts for TikTok, YouTube, Meta creative trends, and what’s next

Benefits

• A chance to define a new function in one of the most important growth levers at the company
• Autonomy, influence, and cross-functional collaboration at the heart of growth and brand
• A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles
• Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
• A clear progression plan
• Flexibility
• Work where you work best
• Company-wide performance reviews every 6 months
• Generous pay increases for high-performing team members
• Equity top-ups for team members getting promoted
• 25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
• 6% employer-matched pension in the UK
• Private Medical Insurance via Vitality, dental cover, and life assurance
• Enhanced parental leave
• 1 month paid sabbatical after 4 years at Cleo
• Regular socials and activities, online and in-person
• We'll pay for your OpenAI subscription
• Online mental health support via Spill
• Workplace Nursery Scheme