PointClickCare is hiring a
Growth Insights Manager

Summary

The Growth Insights Manager will analyze trends of campaign performance, develop optimization strategies, manage research projects, and use data-derived insights to frame key decisions for leadership at PointClickCare. The role requires a diploma, degree, or relevant certifications in Data Management, Analytics, Mathematics, or Computer Science with 6+ years of Digital B2B Marketing Analytics experience.

Requirements

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
• 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience

Responsibilities

• Analyze trends of campaign performance to provide actionable insights that support growth strategy
• Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies
• Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
• Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
• Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
• Manage research projects using our data to create business plans that inform our growth strategy
• Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
• Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies

Benefits

$91,000 - $98,000 a year + bonus + benefits