Growth Insights Manager

Summary

Join PointClickCare as a Growth Insights Manager and immerse yourself in data analysis to develop actionable insights and recommendations that support our growth strategy. Collaborate with cross-functional teams, monitor performance trends, identify improvement strategies, and use data-driven insights to inform key decisions. Effectively communicate your findings to leadership and motivate teams towards execution. Analyze campaign performance, customer behavior, and content effectiveness to optimize marketing strategies and achieve growth targets. Manage research projects, translate data into actionable strategies, and work with data professionals to uncover hidden opportunities. This role requires strong analytical skills, experience in B2B marketing analytics, and the ability to communicate complex data insights clearly and persuasively.

Requirements

• Diploma, degree or relevant certifications in Data Management, Analytics, Mathematics and/or Computer Science
• 6+ years of Digital B2B Marketing Analytics and/or performance measurement and story-telling reporting experience
• Awareness and understanding of current and future industry trends, technology and best practices related to Buyer Journey Engagement and Lifecycle Marketing Performance
• Experience in high growth, fast paced, heavily matrixed organizations
• B2B digital marketing ecosystem and how its success can be measured and insights derives for data driven decision making
• Measurement, reporting and analytical techniques and their application to marketing challenges
• Strong understanding of UI/UX
• Marketing analytics technology
• Revenue Marketing metrics
• Experience with Google Analytics
• SEO
• SEM
• Funnel metrics
• SQL
• BI tools
• Salesforce dashboards
• B2B Marketing channels

Responsibilities

• Look at and analyze trends of campaign performance to provide actionable insights that support growth strategy to meet our goals
• Use available tools and resources to gather and analyze campaign performance data to develop overall campaign optimization strategies with the goal of increasing engagement, MQL generation, opportunity creation, and revenue generation of marketing campaigns
• Review data to gain an understanding of campaign breakpoints to achieving our growth targets, and provide data-led insights to help decision making across GTM teams
• Manage the insights strategy and perform analysis on: how customers are responding to marketing messages and content, which paths customers are taking, when are customers buying, and what customers who buy look like and create action plans focused on optimization
• Analyze content performance specific to its ability to move buyers through the buying funnel and provide insights to optimize content strategy in campaigns
• Manage research projects using our data to create business plans that inform our growth strategy
• Use available tools and resources to gather data and translate it into easy-to-understand actionable growth strategies to be shared with marketing leadership teams
• Working with data professionals to uncover opportunities hidden in our data and use the insights from statistical modelling, correlation analysis etc. to inform campaign optimization strategies

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities