Senior Website Growth Manager

Summary

Join Lattice as a Senior Website Growth Manager and lead the strategic and operational direction of lattice.com, transforming it into a high-performing SEO and conversion engine. You will own the website roadmap, drive continuous optimization, and collaborate with cross-functional teams. This high-impact role requires strong product and project instincts, strategic thinking, technical understanding, and project management excellence. You will be responsible for driving pipeline, supporting campaigns, and scaling our revenue engine. The ideal candidate is an experienced leader with a results-oriented mindset and a proven ability to deliver measurable outcomes. This position offers a competitive salary and a comprehensive benefits package.

Requirements

• 5+ years of experience in web or digital product management, ideally within growth marketing and CRO environments
• Strong knowledge of UX principles, web design best practices, and conversion funnel optimization
• Familiarity with frontend technologies (HTML, CSS, JavaScript) and CMS platforms; hands-on experience with Webflow is a strong plus for managing site updates and collaboration with our design team
• Expertise with analytics and testing tools such as Google Analytics, GTM, Heap, or similar
• Excellent organizational and project management skills with a proven ability to prioritize and deliver
• Clear, effective communicator who thrives in cross-functional environments, with the ability to align teams and clearly present data-driven insights to both technical and non-technical audiences
• A results-oriented mindset with a strong bias for action and measurable outcomes

Responsibilities

• Own and manage the website roadmap to deliver timely content, features, and experiments aligned with business priorities
• Develop and execute a comprehensive optimization strategy with a strong focus on improving conversion rates and user experience
• Lead experimentation and A/B testing efforts to test and validate hypotheses, ensuring continuous optimization of the website
• Build scalable processes and workflows that enable rapid execution and cross-functional alignment
• Use data to identify and prioritize enhancements to site architecture, navigation, content, and user experience
• Stay up-to-date on digital trends and industry best practices to keep Lattice.com competitive and high-performing
• Translate performance insights into recommendations that inform the roadmap and broader marketing decisions
• Collaborate with stakeholders across marketing, design, engineering, and GTM to define and drive website initiatives
• Communicate experiment results, key metrics, and impact clearly to cross-functional partners and leadership

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life, AD&D, and Disability Insurance
• Emergency Weather Support
• Wellness Apps
• Paid Parental Leave
• Paid Time off inclusive of holidays and sick time
• Commuter & Parking Accounts
• Lunches in the Office
• Internet and Phone Stipend
• One time WFH Office Set-Up Stipend
• 401(k) retirement plan
• Financial Planning
• Learning & Development Budget
• Sabbatical Program
• Invest in Your People Fund