Growth Manager

Summary

Join Freebird, a fast-growing DTC brand, and lead the development and scaling of its TikTok Shop channel from $0 to $1M+ per month. This role offers the unique opportunity to build a major new growth channel from the ground up, recruiting hundreds (soon thousands) of creators and affiliates, and activating a high-volume TikTok content engine. You will work directly with the VP of Growth and have access to top-tier resources. The ideal candidate is passionate about the creator economy, TikTok trends, affiliate growth, and performance marketing. This position provides full autonomy, executive support, and the chance to significantly impact the company's revenue.

Requirements

• 2–5 years of experience in growth marketing, influencer/creator strategy, or affiliate marketing
• Deep familiarity with TikTok Shop, TikTok creators, and short-form content
• Proven ability to recruit and manage 500+ creators at scale
• Operator mindset — highly organized, process-driven, great with systems and follow-through
• Performance-driven — you live for improving CAC, ROAS, CVR, and GMV
• Excellent communicator who can build relationships with creators and vendors

Responsibilities

• Lead and scale our TikTok Shop channel from scratch
• Own revenue and contribution margin targets for TikTok Shop GMV
• Set strategy, roadmap, goals, and systems for scale
• Recruit, onboard, and activate 500–1,000+ TikTok creators
• Manage creator seeding, commissions, tracking, and Spark Ads coordination
• Launch and moderate a high-performing creator community (Slack or Discord)
• Run monthly contests, bonuses, and incentive programs to keep creators posting 3–5x/week
• Coordinate 100–500+ videos per week through affiliate creators
• Identify top-performing videos and amplify via Spark Ads (with paid team support)
• Collaborate with design and creative team to supply high-converting hooks, briefs, and angles
• Own the backend tracking, performance dashboards, creator payouts, and offer testing
• Hire and manage offshore support team for outreach, product shipping, and reporting
• Coordinate with supply chain to forecast volume and fulfillment timing

Preferred Qualifications

• Experience working at a fast-growing DTC brand
• Experience running Spark Ads or TikTok Shop programs directly
• You’ve built and scaled affiliate or ambassador communities in the past
• You have a Rolodex of TikTok creators or past partnerships

Benefits

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position